Sr Director, Product Marketing, Agentforce Sales Portfolio Messaging & Activation

The Role

The Portfolio Messaging & Activation team is the creative and strategic heartbeat of our brand, turning technology—Agentforce Sales, Slack, Data 360, AI, and Agentforce—into human‑centric stories that move CROs, Sales Leaders, and Sellers. As the bridge between Product Management and our Global Marketing engines, this team ensures that our agentic sales cycle vision is delivered with consistency, punch, and local relevance across every physical and digital stage worldwide. A significant and exciting aspect of this role is the ownership of our major keynote presentations. You will be the creative force behind the Agentforce Sales narratives delivered on our biggest stages, including Dreamforce, Salesforce World Tours, key third‑party events, and internal company‑wide gatherings, requiring a unique blend of strategic thinking, creative storytelling, and meticulous execution.

Key Responsibilities

• Master Narrative & Portfolio Storytelling: develop and refine the core messaging and positioning for the entire Agentforce Sales portfolio, ensuring clarity, consistency, and compelling differentiation across all internal and external communications.
• Executive Keynote Strategy: partner with C‑suite leaders and Product VPs to craft visionary scripts and presentations with visual storytelling for mainstage keynotes at major events (Dreamforce, World Tours, etc.), including narrative development, slide creation, scripting, demo integration, and speaker coaching for executive leadership.
• Creative Asset Development: articulate the Agentforce Sales value proposition across a range of foundational marketing assets, including core pitch decks, customer success stories, event content, and enablement materials.
• Messaging Activation at Events: lead the content and messaging strategy for our most high‑profile moments (Dreamforce, World Tours, Executive Summits). Partner with the Events, Creative, and Media teams to weave the portfolio story into every keynote, demo, breakout session, and promotional communication.
• The "Golden Thread" across the Field: ensure that the global narrative isn’t lost in translation. Work with the GTM PMM team to activate regional Operating Units on the master story, providing high‑fidelity assets, first‑call decks, and storytelling frameworks needed to win locally.
• Strategic Event Leadership & Operations: lead a strategic and operational team responsible for messaging activation through events, from high‑level narrative strategy and content development to technical logistics, vendor management, and onsite execution of premier events.
• Product Launch & GTM Support: collaborate with product marketing teams on major product launches, ensuring the portfolio narrative is integrated seamlessly into go‑to‑market strategies.
• Integrated Activation Management: oversee a dedicated team of event and content specialists to ensure a seamless "Golden Thread" where world‑class storytelling meets flawless operational delivery, managing both creative vision and complex logistical requirements of physical and digital stages.
• Team Leadership: lead across the team on all initiatives, coaching others to ensure high‑quality output.

Team Leadership & People Management

• Lead and develop a high‑performing PMM team.
• Hire, onboard, coach, and manage performance of team members; build career paths and succession plans.
• Foster a culture of clarity, accountability, inclusion, and continuous improvement; set operating rhythms, goals, and review cadences.
• Scale impact through clear ownership, streamlined processes, and cross‑functional collaboration with Sales, Product, and Marketing.

Qualifications

• 12+ years in PMM or Brand Strategy with a "superpower" in simplifying complex technical portfolios into emotional, visionary stories.
• Leadership roles with significant enterprise SaaS, Data & AI, and CRM experience, including demonstrated success leading and developing high‑performing teams.
• Demonstrated expertise in messaging and positioning complex product portfolios for diverse audiences.
• Exceptional executive presence and communication skills, written and verbal, with the ability to articulate complex concepts simply and persuasively.
• Extensive experience in crafting and delivering high‑stakes executive presentations, including strong slide‑building and scripting skills.
• Ability to counsel C‑level executives on narrative structure and stage presence.
• Experience taking a "Global" story and making it work for a "Local" audience in London, Tokyo, or Sydney.
• Ability to integrate compelling product demonstrations into narratives.
• Proven track record of successfully launching products and driving go‑to‑market strategies with cross‑functional teams.
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast‑paced environment.
• Strategic thinker with a creative mindset and a passion for storytelling.
• Bachelor's degree required; MBA a plus.

Compensation & Benefits

In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. The typical base salary range for this position is $181,700 - $304,700 annually. This range represents base salary only and does not include company bonus, incentive for sales roles, equity, or benefits, as applicable. Benefits include time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

E‑EO Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence, and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.