Senior Director of Product Management, Performance advertising

Senior Director Of Product Management

We are hiring a Senior Director of Product Management to build and scale 0?1 performance AdTech products focused on e-commerce conversions. This role owns the strategy and execution of lower-funnel advertising products that directly drive purchases, revenue, ROAS, and customer acquisition for e-commerce advertisers. This is a foundational, builder role for a leader who deeply understands performance advertising systems, e-commerce funnels, and outcome-based optimization. You will define the product vision, lead execution across engineering and data science, and represent the product with clarity and conviction to executives, customers, and go-to-market teams.

Role and Responsibilities

• Own the end-to-end creation of performance AdTech products, from concept and MVP through scale and monetization.
• Define the product vision and roadmap for e-commerce conversion use cases such as purchases, add-to-cart, checkout, subscriptions, and leads.
• Operate comfortably in ambiguityturning advertiser pain points into clear product bets backed by experimentation and performance data.
• Make tradeoffs between speed, performance, scalability, and long-term platform health.

• Build products optimized for e-commerce KPIs including CPA, ROAS, AOV, conversion rate, and incremental revenue.
• Partner closely with Engineering and Data Science to deliver ML-driven bidding, optimization, pacing, and experimentation systems.
• Drive product decisions around attribution, measurement, incrementality, and signal quality.
• Ensure products perform under privacy constraints, signal loss, and evolving identity and measurement frameworks.

• Lead cross-functional teams to deliver high-performance, production-grade ad systems.
• Define success metrics, guardrails, and monitoring to ensure consistent performance at scale.
• Launch and scale beta programs with clear learning agendas and advertiser impact metrics.

• Partner with Sales, Marketing, and Customer Success on product positioning, pricing models, and packaging for performance offerings.
• Translate complex AdTech systems into clear, compelling narratives for advertisers and internal stakeholders.
• Represent the product in customer meetings, QBRs, executive reviews, and leadership forums.
• Create and deliver high-quality executive presentations that clearly communicate product vision, performance results, and strategic tradeoffs.

• Build, lead, and mentor a team of senior product managers focused on performance and e-commerce outcomes.
• Influence senior leadership through data-backed storytelling, crisp communication, and strong product judgment.
• Foster a culture of accountability, experimentation, and advertiser obsession.

Skills and Qualifications

Qualifications:

• 12+ years of experience in product management, with deep experience in performance AdTech and e-commerce advertising.
• Proven track record building 0?1 lower-funnel products that drive purchases, revenue, and ROAS.
• Strong understanding of performance advertising systems: bidding, optimization, attribution, measurement, and experimentation.
• Hands-on experience with e-commerce conversion signals, event taxonomies, and funnel optimization.
• Exceptional presentation and communication skills, with experience influencing executives and enterprise customers.
• Experience partnering closely with Engineering and Data Science on ML-driven ad systems.

Preferred:

• Experience with large-scale ad platforms, DSPs, or commerce media networks.
• Familiarity with web conversion technologies (pixels, server-side APIs, clean rooms, privacy frameworks)
• Experience launching and scaling products globally.