Marketing Strategist

If you live and breathe marketing, love generating ideas, and can confidently lead clients and teams, we need to talk.

We're looking for a creative, innovative, and idea-driven Marketing Strategist who can drive strategy, lead conversations, and create momentum across client accounts. This role is responsible for developing and owning marketing strategies, guiding execution, and ensuring campaigns deliver real results.

You'll work closely with coordinators, designers, and leadership to turn imaginative, visionary (yet practical) ideas into action and push both clients and internal teams forward.

You are not just analyzing performance - you are leading the charge.

To be successful in this role, you should be a conceptual thinker who is resourceful, insightful, and big-picture oriented, with strong experience developing and leading marketing strategies, managing client relationships, and making data-driven decisions that drive results.

What You'll Do

• Develop and own comprehensive marketing strategies aligned with client goals
• Lead client meetings and confidently guide strategic direction and decisions
• Create targeted campaigns to attract and retain customers across multiple channels
• Define what success looks like for each campaign and identify how performance will be measured
• Analyze campaign performance and use insights to adjust strategy and improve results
• Develop, manage, and adjust marketing budgets based on performance and goals
• Oversee execution of campaigns and ensure alignment with strategy
• Drive accountability across internal teams to ensure deadlines and deliverables are met
• Identify opportunities for growth, revenue, and improved performance
• Collaborate with leadership and sales to align messaging and business goals
• Track results and use insights to improve future strategies
• Stay up to date on trends and bring curious, observant, and innovative thinking to client strategies
• Take ownership of client success and overall account performance

How You'll Show Up in This Role

• Bring energy and confidence to client and internal conversations
• Lead with ideas and push strategies forward with clarity and direction
• Create momentum and ensure work moves from idea to execution
• Think creatively and intuitively, while staying focused on results and performance
• Approach challenges as a resourceful and perceptive problem solver
• Be curious, inquisitive, and thoughtful in how you evaluate performance and opportunities
• Make decisions and take ownership without waiting for direction
• Challenge assumptions and continuously look for better solutions
• Communicate clearly and effectively across all levels

What Success Looks Like (KPIs)

• Maintain client satisfaction and retention across accounts
• Lead client strategy calls with clear agendas, next steps, and follow-ups within 24 hours
• Deliver strategic recommendations in client meetings (not just reporting)
• Develop and present quarterly marketing strategies for assigned clients
• Ensure campaigns align with defined strategic goals and KPIs
• Demonstrate data-backed strategic pivots
• Contribute new strategic ideas or campaign concepts per quarter
• Provide monthly performance reports with actionable insights for clients
• Improve campaign performance quarter-over-quarter (CTR, conversion rate, CPA, etc.)
• Utilize analytics tools (GA4, etc.) to inform major campaign decisions
• Generate new campaign ideas, tests, or creative concepts per the 90-day strategy plan
• Lead or contribute to quarterly brainstorming/ideation sessions

What We're Looking For

• Strong written and verbal communication skills
• Proven experience developing and leading marketing strategies across multiple clients or campaigns
• Experience owning results and making strategic decisions, not just executing tasks
• Strong understanding of marketing strategy, campaigns, and performance analysis
• Experience with web analytics tools and data-informed decision making
• Ability to identify key performance indicators and measure success across campaigns
• Experience creating, managing, and optimizing marketing budgets across campaigns
• Ability to allocate budget across channels and adjust strategy based on performance and ROI
• Creative, innovative, and idea-driven mindset
• Strong ability to think conceptually and connect ideas to execution
• Confidence leading client conversations and guiding direction
• Ability to manage multiple clients and priorities effectively
• Strong problem-solving skills and ability to think critically
• Curious, insightful, and observant approach to strategy and performance
• Proactive mindset with strong ownership and follow-through
• Comfortable making decisions and driving outcomes
• Ability to operate in a fast-paced environment
• Bachelor's degree in marketing, business, communication, or related field OR equivalent experience
• Proficient with Google Suite and general technology

Position Details

• Full-Time
• Standard working hours are Monday through Friday, 8:00 AM to 5:00 PM Central Time (CT)
• Salary range: $55,000-$75,000

Location & Authorization Requirements:
This is a remote role, but candidates must be physically located within the United States and possess current, valid US work authorization. We are unable to sponsor visas or hire individuals residing outside of the United States for this position.

Benefits & Perks

As a Lemon Seed employee, you will be eligible for the following benefits:

Paid Leave

• Paid time off
• 10 paid holidays
• Paid birthday holiday
• Paid parental leave for eligible employees

Health & Wellness

• Medical coverage with Lemon Seed paying 75% of the employee premium
• Dental and vision coverage
• Preventative health, wellness, vision, and dental services of up to $5,000 annually
• Mental health counseling services of up to $3,000 annually
• Physical and nutritional health services of up to $750 annually

Zesty Benefits

• 401(k) retirement plan with a company Safe Harbor Match
• Monthly Flex Time
• Christmas Club savings program
• Company-paid life insurance

Additional benefit details, including eligibility requirements, coverage limitations, and enrollment information, are outlined in the employee handbook and applicable plan documents.

Why Lemon Seed

We're a marketing agency focused on helping home service companies grow, including industries like HVAC, plumbing, electrical, roofing, and more.