Paid Search Strategist
$90k - $100kFull-time
Tinuiti
Role Description
As a Paid Search Strategist, you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You’ll apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies “Love growth, hate waste” by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to Tinuiti’s job architecture to ensure consistency and transparent progression.
Key Responsibilities
- Client-Centric:
- Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
- Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
- Integrates search and shopping into broader growth plays; communicates in business terms.
- Product-Led:
- Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
- Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
- Data & Measurement-Driven:
- Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
- Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
- The Tinuiti Way:
- Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
- Educates clients and internal teams; codifies learnings and playbooks that scale.
- Owner Mindset:
- Operates with accountability and bias to action; spots and eliminates process and media waste.
- Influences without authority; closes the loop from decision to measurable outcome.
Qualifications
- 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
- Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation.
- Strong Excel/Google Sheets/PPT/Google Slides skills.
- Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
- Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
- Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
- Experience coaching juniors/peers (non-manager).
Requirements
- Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.
- Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity.
- Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact.
- Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
- Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
- Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.
Benefits
- Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
- Retirement: Match up to 4% of your contributions at 100%.
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.
Vacancy posted 6 days ago
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