Vice President, Strategy

Vice President, StrategyZenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.Zenith is looking for an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy functions for the client. This person will lead a team in the development, execution, and stewardship of integrated media plans that support the business priorities, seasonal moments, product launches, and full-funnel consumer engagement. The VP effectively leverages experience, curiosity, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs – both short- and long-term. This position reports directly to the SVP, Strategy.Role Objectives:Serves as senior lead on client's business and oversees all aspects of the assigned LOB(s)Defines high level strategy and holistic management of the media plan development, implementation, and executionIdentifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goalsTranslates business priorities into clear media strategies that support product launches, seasonal moments, membership growth, and full-funnel consumer engagementResponsible for designing and managing projects and resources for subsidiaries/business unitsMaintain an in-depth knowledge of the client business and competitive landscapeBrings a strong understanding of premium retail, apparel, wellness, fitness, and community-driven brand building to strategic recommendationsTeam leader for client interaction while fostering positive relationshipsEnsure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client's objectives and expected business outcomesDemonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teamsDemonstrates a deep understanding of the active lifestyle consumer, including how audiences move between inspiration, consideration, purchase, loyalty, and advocacyOutlines role & responsibilities for the Strategy team – delivering on vision, direction, management, and support to direct and indirect reportsSupervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management)Ensure connectivity with all relevant internal and external stakeholdersPartners closely with cross-functional and global stakeholders to ensure plans are integrated, insight-led, and consistent across marketsServes as primary leadership and content development stakeholder for all client presentationsParticipation in special projects involving cross department team development and leadershipParticipates in new business efforts including development of new business opportunities and new business pitches (as needed)Qualifications:B.A. or B.S., preferably in Marketing, Advertising, or related field10+ years of media planning experience5+ years of experience in a management capacityAgency experience highly preferredExperience in wellness and active lifestyle is a big plusAbility to work collaboratively with client's in-house performance teams, ensuring clear roles, strong communication, and alignment across agency and client-led media effortsProven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementationExcellent leadership, management and motivational skillsExcellent organizational, interpersonal and quantitative/analytical skillsAdept at injecting ideas, innovation and leading industry developments into planning assignmentsDetail-oriented and proven ability to thrive in a fast paced environmentMust be a self-starter, with strong planning and organizational skillsComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insightsThinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groupsProfessional presentation, training and client-facing skillsExcellent written/verbal communication, presentation, organizational, interpersonal and analytical skillsAccountability and flexibility with the ability to work in a fast-paced environmentDemonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communicationAble to guide others in defining high level strategy for business unitAble to manage a budget, control costs, plan and schedule around cost concerns for business unitDemonstrates an ability to be curious and passionate about our client's businessPositive, team-player attitudeOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply.Compensation Range: USD $159,695.00 - USD $244,720.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.