VP of Integrated Marketing & Communication

Job Description

Job Description

The VP Integrated Marketing and Communications Services is a senior leadership role and member of Kane’s Leadership Team. This role is responsible for running Kane’s Client Services function, overseeing Kane’s internal marketing and brand efforts, and contributing to overall company strategy.

This role has final decision authority and is ultimately accountable for client satisfaction, organic account growth, team performance, account profitability, and Kane’s awareness and marketing lead-generation goals. Central to this role is ensuring Kane consistently delivers trusted counsel, protects client reputations, and builds long-term credibility with stakeholders.

Reporting directly to the President & CEO, the VP helps shape Kane’s strategic direction, aligning client delivery, marketing, business development, and operational priorities. While the primary focus is functional leadership, this role may directly lead select client accounts, particularly complex or high-profile engagements where trust, reputation, and leadership visibility are critical. Leadership Team Responsibilities

• Serves as an active member of Kane’s Leadership Team, participating in strategic planning, goal-setting, and decision-making.
• Contributes to agency-wide strategy related to growth, positioning, service offerings, resourcing, and operational excellence.
• Collaborates with leadership peers to align Client Services, Marketing, Business Development, and Operations.
• Models Kane’s values and leadership behaviors, reinforcing accountability, transparency, and trust across the organization.

 

Accountabilities

Before applying, ensure this is the right seat for you on our team. At Kane, the VP of Integrated Marketing and Communication Services is accountable for the following: 

• Owns and runs the Client Services function and Kane’s internal marketing efforts.
• Holds final decision authority related to client service delivery, resourcing, execution, and Kane marketing priorities.
• Is ultimately accountable for results across all Kane client accounts and Kane’s marketing performance.
• Sets expectations for how Kane delivers client service and presents its brand in the marketplace.

Client Trust, Satisfaction & Account Leadership

• Ensures a consistently high-quality, strategic, and responsive client experience across all accounts.
• Serves as senior escalation point for key client relationships and high-risk situations.
• Directly leads select client accounts as needed, particularly complex or high-profile engagements.
• Establishes and monitors client satisfaction metrics and implements corrective action when needed.

Organic Growth & Account Profitability

• Drives organic growth across existing client relationships through renewals, expanded scopes, and additional services.
• Ensures growth recommendations are grounded in client value, credibility, and long-term trust.
• Oversees scopes of work, budgets, and margins; ensures alignment with Kane’s rate card and profitability targets.
• Identifies financial or relationship risk early and takes corrective action to protect both trust and agency health.

Team Leadership, Resourcing & Development

• Leads, coaches, and holds accountable account supervisors and managers.
• Develops leaders who demonstrate strong judgment, client empathy, and accountability.
• Ensures teams are equipped to manage complexity, sensitive issues, and reputation-driven work.
• Fosters a culture of learning, feedback, and continuous improvement.

Strategic Planning & Quality Standards

• Owns the quality and consistency of Kane’s research-based strategic plans.
• Ensures plans include clear objectives, strategy, tactics, and measurement.
• Reviews and approves major plans and high-stakes deliverables prior to client delivery.

Kane Marketing, Awareness & Lead Generation

• Oversees Kane’s internal marketing strategy, positioning, and brand presence.
• Is accountable for awareness goals, thought leadership visibility, and marketing-qualified lead generation.
• Ensures Kane marketing efforts align with Kane’s brand and mission, Earn Trust for Good, our business development priorities and target industries.
• Evaluates performance of Kane marketing initiatives using clear metrics and dashboards.
• Partners with business development leadership to convert awareness into qualified opportunities.

Processes, Systems & Continuous Improvement

• Develops and improves client service and marketing workflows, tools, and templates.
• Standardizes processes to improve efficiency, quality, and scalability.
• Ensures adoption of systems and accountability through clear expectations and review cadence.