Media Buyer

Media Buyer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Buyer based in United Kingdom.

As a Media Buyer, you'll take ownership of paid lead-generation campaigns across highly competitive financial and regulated markets. You'll manage the full acquisition funnel, connecting advertising platforms with tracking, landing pages, CRM systems, and downstream conversion signals. The role goes far beyond campaign execution, with a strong focus on lead quality, qualified conversions, deposits, and sustainable acquisition economics. You'll work across Meta, Google Ads, TikTok, and native advertising channels while continuously testing audiences, creatives, funnels, and offers. You'll use sophisticated tracking and attribution setups to understand what happens after the initial lead and optimize campaigns accordingly. Operating in high-scrutiny verticals, you'll also be responsible for maintaining healthy ad accounts and navigating platform compliance requirements. This is an opportunity for a highly autonomous performance marketer to directly influence growth across Gulf and European financial markets.

Accountabilities:

• Plan, launch, manage, and scale paid lead-generation campaigns across Meta, Google Ads, TikTok, and native advertising platforms such as Taboola and Outbrain.
• Own the full acquisition infrastructure, connecting ad accounts, trackers, cloaking systems, landing pages, CRM platforms, and downstream conversion signals.
• Configure and manage tracking platforms such as Keitaro, including landers, campaign routing, macros, filters, and traffic distribution.
• Maintain reliable tracker-to-CRM-to-pixel/CAPI attribution flows, including postbacks, lead statuses, server-side events, and conversion signals.
• Optimize campaigns toward qualified leads and deposits rather than focusing solely on cost per lead.
• Use Conversion API events, conversion-lead optimization, value-based audiences, and other advanced performance techniques to improve downstream outcomes.
• Own decisions around instant forms versus landing pages, funnel structures, audience strategies, and conversion journeys.
• Design and execute A/B tests across creative concepts, messaging, landing pages, forms, and campaign structures.
• Collaborate on localized Arabic landing pages and advertising creatives, including static and short-form video content.
• Monitor advertising account health, compliance, advertiser and business verification requirements, and platform certifications in regulated markets.
• Analyze campaign performance daily and proactively reallocate budgets based on CPL, cost per qualified lead, cost per deposit, lead-to-qualified rate, ROAS, and payback.
• Continuously diagnose performance issues using data and implement improvements without requiring extensive supervision.
• Maintain a strong focus on qualified, depositing customers rather than vanity metrics or low-quality lead volume.

Requirements:

• 3+ years of hands-on media buying experience in financial, regulated, or high-risk verticals such as capital markets, forex/CFD, crypto, or comparable industries.
• Proven experience managing paid acquisition campaigns across Meta, Google Ads, TikTok, and/or native advertising platforms.
• Strong hands-on experience with Keitaro or an equivalent tracking platform such as Binom, RedTrack, or Voluum, including landers, campaigns, macros, filters, and traffic routing.
• Demonstrated ability to build and manage complete tracker-to-CRM-to-pixel/CAPI pipelines.
• Strong understanding of postbacks, lead statuses, server-side events, attribution, and downstream conversion tracking.
• Proven experience optimizing toward lead quality and meaningful conversion events rather than simply maximizing inexpensive form submissions.
• Strong understanding of performance marketing metrics, including CPL, cost per qualified lead, cost per deposit, lead-to-qualified rate, ROAS, and payback period.
• Experience managing advertising-account compliance, verification processes, creative approvals, and platform policies within regulated or high-scrutiny verticals.
• Strong analytical and problem-solving skills, with the ability to diagnose performance issues from data and take decisive action.
• Highly autonomous and self-directed, with a strong sense of ownership and accountability for measurable results.
• Experience with Meta Conversions API and server-side tracking is a strong advantage.
• Familiarity with automation platforms such as Make/Integromat or Zapier is a plus.
• Experience with broker or affiliate ecosystems, including offers, payouts, and postbacks, is beneficial.
• Familiarity with product analytics tools such as Microsoft Clarity or PostHog is advantageous.
• Experience marketing regulated or Shariah-compliant financial products while maintaining advertising compliance is a plus.
• Candidates must be located in Europe.

Benefits:

• Competitive compensation of approximately $2,500–$3,500 per month.
• Fully remote working arrangement for candidates based in Europe.
• Opportunity to take ownership of paid acquisition strategy across multiple international markets.
• Exposure to challenging performance marketing environments within financial and regulated verticals.
• Significant autonomy and direct responsibility for measurable acquisition and revenue outcomes.
• Opportunity to work across the complete performance-marketing funnel, from traffic acquisition through qualified leads and deposits.
• Hands-on experience with advanced tracking, attribution, CRM integrations, server-side conversion signals, and performance optimization.
• International scope spanning Gulf markets and European markets.
• Opportunity to work on the launch and growth of an innovative financial-intelligence product for retail traders.