Associate Director, Brand Marketing

AbbVie seeks an Associate Director of Brand Marketing for TrenibotE, a facial aesthetics product. The role encompasses launch strategy, post-launch management, field activation, and cross-functional collaboration to drive brand growth and market adoption.

Responsibilities

• Own end-to-end brand strategy and execution from launch readiness through post-launch optimization and lifecycle planning
• Develop and refresh promotional assets, sales tools, campaigns, and educational resources for healthcare professionals and consumers
• Partner with sales, medical, regulatory, and cross-functional teams to ensure launch readiness and disciplined execution
• Maintain field presence through rides, meetings, and collaboration to gather market insights and identify execution barriers
• Monitor performance metrics, track progress against objectives, and recommend course corrections

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 8+ years pharmaceutical, medical aesthetics, or healthcare marketing experience
• Proven product launch and post-launch brand management track record
• Strong partnership ability with sales leadership and field teams
• Experience developing promotional assets and campaigns in regulated environments
• Deep understanding of facial aesthetics market dynamics and regulatory landscape
• Ability to travel 25–30%, including regular field engagement with sales teams