Senior Content Marketer, SEO

About Animalz

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.

Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.

About the Role

We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role - the majority of your time will be spent producing high-quality SEO content yourself - but you'll also bring strategic depth: diagnosing why content isn't performing, identifying opportunities in the competitive landscape, and translating data into action.

You'll work closely with a Head of Content on strategy direction while owning execution with a high degree of independence. You'll manage a small number of accounts end-to-end, occasionally oversee freelance writers, and lead performance reporting for your customers.

What You'll Do

• Write gold-standard, hand-crafted content: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards
• Edit and elevate AI-generated content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example
• Partner with our AI implementation team to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing (you don't need to build the systems, but you help make them better)
• Contribute to AEO work-including prompt tracking, citation monitoring, and AEO audits-to improve how customer content surfaces and gets cited across AI-powered search
• Diagnose content performance gaps using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations
• Own content execution for 3-4 customer accounts, managing quality, calendars, and deadlines with increasing independence
• Occasionally manage freelance writers on your accounts, providing clear briefs, feedback, and quality oversight
• Lead monthly performance reports for your customers, communicating results, insights, and strategic recommendations
• Join customer calls and build trusted relationships through clear communication and demonstrated expertise
• Collaborate with design on visuals and graphics that support your content deliverables
• Contribute to team knowledge-sharing and internal initiatives, including process improvements

What We're Looking For

• 4-6 years of experience in content marketing, preferably in B2B SaaS or an agency setting
• Exceptional writing ability: You produce publication-ready SEO content with minimal revision, writing clearly and persuasively across formats while adapting to different brand voices
• Deep SEO knowledge: You're fluent in keyword research, on-page optimization, content audits, and competitive analysis - and you know how to diagnose why a piece isn't ranking and what to do about it
• Emerging AEO fluency: You understand how AI-driven discovery tools are changing content visibility and are actively building hands-on skills in this space - prompt tracking, citation monitoring, AEO audits, and optimizing for AI Overviews
• Comfort working with AI content workflows: You can edit and elevate AI-generated content to publication quality, and you're eager to give input that helps shape and improve those workflows over time
• Analytical mindset: You interpret performance data (traffic, rankings, engagement) and use it to inform content decisions, not just report on them
• Familiarity with content and analytics tools such as GA4, Google Search Console, Ahrefs, Clearscope, or equivalents
• AI fluency: You use AI tools to support your workflow responsibly and efficiently, and stay current on emerging best practices
• Technical curiosity: You genuinely enjoy learning how software products work so you can write about them with authority
• Content operations: You manage multiple accounts and contributors while maintaining quality and meeting deadlines
• Strong communication and remote collaboration skills; you build trust with customers through transparency and insight
• Coachability and ownership: You take initiative, adapt when priorities shift, and are always looking to sharpen your craft

Our Values

• Value Over Vanity: We measure success in customer impact, not surface-level praise.
• Two Steps Ahead: We're proactive and strategic, solving problems before they become blockers.
• Power Source, Not Power Trip: We lead through service, energizing teammates and customers.
• Pursue Mastery: We're always learning, evolving, and testing new approaches.
• Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of AI.
• In the Arena: We experiment boldly and stay immersed in our customers' industries.

Your First 90 Days

Days 1-30: Learn & Integrate

• Complete onboarding and master our tools, processes, and editorial standards
• Deep dive into your assigned customer accounts
• Create your first content deliverables with guidance from your Head of Content
• Build relationships with your team and customers

Days 31-60: Execute & Own

• Take ownership of 2-3 customer accounts with increasing independence
• Begin occasionally managing freelance writers and content calendars
• Lead your first performance reports with support
• Contribute to team meetings and internal initiatives

Days 61-90: Drive Impact

• Own content execution and reporting for 3-4 customer accounts
• Lead strategy refinements based on SEO data and customer feedback
• Demonstrate measurable improvements in content performance
• Share expertise and contribute to team improvement

Working Arrangements

Location: Fully remote (AMERICAS or EMEA)
Timezone Requirements: At least 4 hours of overlap with US timezones (EST/PST)

Compensation & Benefits

Salary Range: $70,000 - $85,000 USD annually

• Unlimited PTO policy
• Flexible working schedule
• Technology stipend
• Learning stipend
• Health & wellness stipend
• Team lunch stipend
• Health & vision insurance (US only)
• 401(k) retirement plan (US only)

Diversity, Equity & Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.