Senior Manager, Customer Marketing

About the Role We are looking for a strategic and highly collaborative Senior Manager, Customer Marketing to lead our customer lifecycle, retention, and advocacy initiatives. In this role, you will be the voice of the customer within the marketing team, designing campaigns and programs that drive engagement, loyalty, cross‑sell/upsell revenue, and brand advocacy. You will partner closely with Customer Success, Sales, and Product teams to ensure our customers are extracting maximum value from our offerings and turning into our biggest champions. Responsibilities Customer Strategy & Lifecycle Marketing Own the Customer Journey: Map and optimize the post‑purchase customer journey, developing targeted marketing programs for onboarding, adoption, renewal, and expansion. Drive Expansion Revenue: Partner with Sales and Customer Success to create campaigns that generate qualified pipeline for upsell and cross‑sell opportunities. Reduce Churn: Develop proactive retention campaigns and communication strategies to identify and nurture at‑risk accounts. Advocacy & Community Building Build the Advocacy Program: Identify, nurture, and mobilize top customers to participate in case studies, webinars, testimonials, speaking engagements, and peer‑to‑peer reviews (e.g., G2, Capterra). Foster Community: Launch and manage customer community initiatives (e.g., user groups, exclusive events, forums) to encourage peer‑to‑peer networking and knowledge sharing. Cross‑Functional Collaboration & Insights Sales & CS Enablement: Create customer‑centric collateral, pitch decks, and toolkits that help our customer‑facing teams drive deeper product adoption and secure renewals. Product Marketing Alignment: Act as a feedback loop between the customer and the Product team, translating user insights into actionable product updates and effective release communications. Measurement & Reporting Track ROI: Define and monitor key performance indicators (KPIs) for customer marketing, including Net Revenue Retention (NRR), customer health scores, NPS, and advocacy pipeline. Data‑Driven Optimization: Analyze campaign performance and customer data to continuously test and improve engagement strategies. Required Qualifications Experience: 7+ years of marketing experience, with a minimum of 3‑5 years specifically dedicated to customer marketing, lifecycle marketing, or customer success enablement (preferably in B2B SaaS / your industry). Leadership: Proven experience managing programs independently and leading cross‑functional initiatives; previous people management experience is a plus. Advocacy Expertise: A strong portfolio of customer‑driven content (case studies, videos) and experience managing review platforms or advocacy software. Technical Proficiency: Deep knowledge of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and customer success tools (e.g., Gainsight). Analytical Skills: Strong ability to interpret data, measure campaign ROI, and make data‑driven decisions to optimize the customer lifecycle. Communication: Exceptional written and verbal communication skills, with a high degree of empathy and the ability to build rapport with C‑level executives and end‑users alike. Benefits Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more! The estimated total compensation range for this position is $150,00 - $200,000 (base plus bonus). Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance‑based incentive compensation awards and equity, among other company benefits. Equal Employment Opportunity Statement SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law. We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact View email address on click.appcast.io. Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law. #J-18808-Ljbffr