Digital Marketing Specialist

Digital Marketing Specialist

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we'll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being service focused, having a passion for winning, innovation, respect, integrity, and teamwork. Nothing means more to us than hiring people with these attributes. If you believe you're right for the job, this is the place to prove it!

Job Description

We are seeking a Digital Marketing Specialist to develop, execute, and optimize paid digital campaigns that drive engagement, lead generation, and brand visibility for MJH Life Sciences. You'll work across platforms and channels, using data to continuously sharpen targeting and performance — and collaborating with marketing, content, and sales teams to ensure every campaign is on-strategy and built to deliver results.

Responsibilities

• Develop, execute, and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Programmatic DSPs, and other digital channels
• Analyze campaign performance and deliver clear, actionable reporting — surfacing insights and recommendations that improve engagement, conversions, and ROI
• Use data and analytics to continuously refine targeting, audience segmentation, and bidding strategies, maximizing the effectiveness of every campaign dollar
• Manage advertising budgets across assigned brands with a focus on efficiency, ROI, and meeting campaign goals
• Create and manage digital content and assets for campaigns, ensuring alignment with brand guidelines and relevance to healthcare professional audiences
• Conduct A/B testing across ad creatives, landing pages, and messaging to identify opportunities for optimization
• Collaborate with marketing, content, and sales teams to align campaign strategy, ensure consistent messaging, and support cross-functional objectives
• Assist in developing marketing reports and presentations that communicate campaign performance and strategic recommendations to stakeholders

Qualifications

• At least 1 year of experience managing digital advertising campaigns across platforms including Google Ads, Meta Ads, LinkedIn Ads, and Programmatic DSPs
• Analytically driven with strong written and verbal communication skills — you can translate data into clear insights and present results with confidence
• Proficient in digital marketing tools including Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms
• Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously without losing quality
• A proactive self-starter who takes ownership of outcomes and looks for ways to continuously improve performance
• Experience in healthcare, life sciences, or pharmaceutical marketing strongly preferred
• Basic understanding of SEO, SEM, email marketing platforms, CMS tools, or marketing automation a plus
• Experience managing a direct report is a bonus, but not required
• Bachelor's degree in Marketing, Communications, or a related field preferred

Compensation and Benefits

$55,000 – $60,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role. The compensation offered to the candidate selected for this position will depend on several factors, including the candidate's educational background, skills, and professional experience.

We're proud to offer a comprehensive benefits package, including:

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through BenefitHub

MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed "At Will." This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.