VP, Head of Agent Distribution

VP, Head Of Agent Distribution

AGIA Affinity, a DOXA company, is a leading provider of affinity-based insurance and membership products, serving millions of members through trusted association partnerships. As part of our next phase of growth, AGIA is launching a new seminar-based distribution channel for our Emergency Assistance Plus (EA+) product a travel emergency and evacuation membership serving retirees 65 and older.

DOXA is an award-winning specialty insurance platform that acquires and develops niche-market insurance program administrators, underwriting companies, and distribution partners including MGAs, MGUs, brokers, and direct-to-consumer operators. We provide centralized sales, marketing, underwriting, and operational support that helps our companies unlock their full growth potential.

Our rapid evolution means we can deliver on something most companies just talk about; building a workplace where talented professionals are drawn to the impact they can make. We offer competitive benefits and compensation, but what really differentiates us is our culture empowerment and commitment to innovation in the specialty insurance space.

If you're an ambitious professional looking to evolve your career, we'd love to talk. Ready to join a community of experts redefining the specialty insurance space?

The Opportunity:

This is a greenfield initiative: we are building a 1099 independent agent network from scratch, powered by in-person educational seminars, direct mail acquisition, and a CRM-driven sales process.

The VP, Head of Agent Distribution, will be the architect and operator of a new business unit at AGIA. You will build the entire infrastructure: the agent network, the market expansion playbook, the seminar operations model, and the regional leadership team that executes it.

Requirements

• Strategic Leadership & P&L Ownership
• Own the end-to-end buildout of the EA+ seminar distribution channel from concept through national scale, including the operating model, market entry strategy, agent economics, and growth trajectory.
• Full accountability for the distribution channel, strategic growth, and revenue results.
• Translate the five-year financial model into quarterly and monthly execution plans with clear milestones, production gates, and go/no-go decision points for market expansion.
• Report directly to the Chief Growth Officer and present regularly to the DOXA leadership team on progress, KPIs, and strategic adjustments.

• Agent Network Development
• Design and execute the agent recruiting strategy: identify, vet, onboard, and activate 1099 independent agents who specialize in seminar-based, face-to-face sales to target audiences.
• Build agent compensation structures that attract top performers, including per-enrollment commissions, bonus tiers, and renewal overrides that reward production and retention.
• Develop comprehensive agent training programs covering the EA+ product, seminar presentation techniques, compliance requirements, CRM usage, and the end-to-end client enrollment process.
• Establish and enforce production gates: agents must meet minimum seminar and enrollment thresholds to remain active. Manage performance when necessary.

• Market Expansion & Territory Design
• Architect the geographic rollout plan: identify and prioritize markets based on demographic density, venue availability, mail response history, and competitive landscape.
• Launch 35 pilot markets in Year 1: each new market follows a proven entry playbook: territory mapping, agent assignment, venue sourcing, mail drop scheduling, and CRM configuration.
• Recruit and develop Market Leaders (Regional Directors) who manage clusters of 810 agents in their territory. These leaders are the operational backbone of the scaled model.
• Define market-level success criteria and implement a gate-based expansion framework, new markets open only after existing markets hit production benchmarks.

• Seminar Operations & Sales Process
• Own the client journey: from targeted direct mail through RSVP capture, CRM assignment, agent outreach, seminar execution, on-site close, enrollment follow-up, and lead nurture for unconverted attendees.
• Manage/Support direct mail strategy: data/list sourcing (targeted ZIP codes, targeted demographics), venue booking, and seminar logistics.
• Optimize the sales process continuously using CRM data, close-rate analysis, show-rate tracking, and agent performance metrics to improve conversion at every step.

• Technology & Infrastructure
• Partner with internal teams to build and optimize the CRM environment for event marketing, lead routing, agent pipeline management, and automated follow-up sequences.
• Leverage data and analytics to refine mail targeting, market selection, agent territory assignments, and seminar scheduling for maximum ROI.
• Establish reporting dashboards that provide real-time visibility into agent production, seminar pipeline, revenue generation, and customer retention.

• Team Building & Culture
• Build the distribution leadership team from scratch: hire a National Sales Director, Operations Manager, and support staff as the channel scales.
• Create a performance-driven, agent-centric culture where independent agents feel supported, equipped, and motivated to grow their production.
• Serve as the face of the distribution channel to internal stakeholders, carrier partners, and the agent community. Champion the model and build belief in the vision.

Required Qualifications

• 10+ years of progressive experience in field sales leadership, with a strong track record in seminar-based, direct-to-consumer, or affinity distribution models.
• Demonstrated success building and scaling a 1099 independent agent or independent contractor sales network from early stage to meaningful revenue.
• Deep expertise in territory design, market expansion planning, and geographic rollout strategies across multiple regions.
• P&L ownership experience with accountability for revenue targets, marketing spend, and operational efficiency at a divisional or business-unit level.
• Proven ability to recruit, train, and performance-manage large distributed sales teams including hiring and developing regional/market-level leaders.
• Strong understanding of the seminar sales model: direct mail acquisition, RSVP funnels, in-person presentation, same-day close, and post-event follow-up.
• Experience with CRM platforms (HubSpot preferred) for pipeline management, lead routing, and sales process automation.
• Exceptional communication and executive presence comfortable presenting to C-suite leadership and board-level audiences.
• Willingness to travel extensively (50%+) to field markets, especially during the launch and scaling phases.

Preferred Qualifications

• Experience in seminar selling, travel assistance, emergency services, or membership/subscription product space.
• Background selling through educational or informational seminar formats.
• Existing network of high-performing seminar agents, field sales directors, or regional leaders who could be recruited into the organization.
• Track record at organizations with a seminar-driven or prepaid membership distribution model (e.g., travel clubs, supplemental health, pre-need services).
• Experience managing vendor relationships for direct mail, data/list services, and event logistics at scale.

Compensation & Benefits

Total compensation is designed to reward performance and scale with the success of the business:

• Salary: $125,000-$150,000 + Commissioned Sales Incentives
• Performance Override: Revenue-based override that scales with channel production

AGIA offers health benefits including medical, dental, and vision, 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income, a prefunded optional FSA, 100% covered Life Insurance, Accidental Death and Dismemberment Insurance, Short Term/Long Term Disability, and a $250 Wellness Benefit. Our medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy.

Salary Description Base $125,000-$150,000 + Commission