Marketing Manager, Performance & Insights - TikTok Operations

About the Team:The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.About the Role:We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing—making it central to how we scale and demonstrate ROI for creator marketing initiatives.Key Responsibilities:Performance Marketing Strategy- Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.- Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.Measurement & Insights- Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.- Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.Experimentation & Systematic Plans- Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.- Build and execute a learning agenda in partnership with product, research, and marketing teams—bridging qualitative and quantitative insights to guide creator marketing strategy.Audience Targeting & Segmentation- Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.- Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.Media Campaign Management- Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.- Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.Tooling & Marketing Infrastructure- Identify and recommend marketing tools—both internal and external—that improve speed to market and creative iteration.- Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation.Collaboration & Communication- Work closely with product managers, data scientists, and engineers to solve complex business problems.- Present findings and recommendations to stakeholders with clarity and actionable insights.Minimum Qualifications:- Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field- 5+ years of experience in marketing analytics, performance marketing, or similar roles- Strong command of campaign measurement, audience segmentation, and A/B testing- Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards- Ability to communicate complex insights in clear, compelling waysPreferred Qualifications:- Hands-on experience managing paid media campaigns and optimizing toward ROI- Experience within creator, consumer, or brand marketing environments- Strong verbal and written communication skills and strategic thinker with demonstrated success in cross-functional collaborationReq ID: A00062