Director OF Ecommerce

About this position Toho International, Inc. is the U.S. subsidiary of Toho Co, Ltd, a prestigious Japanese entertainment studio renowned for its development, production, exhibition, and distribution of captivating live‑action and anime content, including motion pictures, television, and theater. We focus on managing and commercializing Toho’s intellectual property portfolio across multiple channels, including digital commerce. You are You are a visionary and dynamic eCommerce Leader with a strong emphasis on eCommerce operations, merchandising, and data‑driven growth. You are a strategic thinker who thrives in a startup environment and has a passion for entertainment. You will be instrumental in driving our online retail business, improving operational efficiency, and optimizing the customer experience. What you’ll do Develop and implement forward‑looking, data‑driven strategies for customer acquisition, retention, and revenue growth across all digital channels - improving digital storefront performance Own and evolve the e‑commerce roadmap, leveraging analytics to prioritize site enhancements, app integrations, and user experience improvements. Take full ownership of the e‑commerce business, balancing strategic vision with tactical execution to deliver measurable results Collaborate w/ Marketing to plan and execute campaigns, promotions, product launches, and merchandising initiatives to maximize conversion and revenue. Optimize media spend and performance across channels by leveraging analytics to align campaigns with KPIs such as ROI, ROAS, CPA, and revenue. Lead rigorous A/B testing to refine campaign performance, using data to inform creative, messaging, and audience segmentation decisions. Monitor and analyze customer behavior and campaign performance, transforming data into actionable insights to drive continuous improvement. Partner with Marketing & FP&A/Accounting teams to build financial models and provide data‑driven recommendations to inform pricing, assortment and promotional decisions. Lead and mentor a high‑performing eCommerce team, instilling a culture of analytical thinking, innovation, and collaboration. Build and manage relationships with external partners, including agencies, SaaS providers, and platform vendors, ensuring alignment with strategic goals. Partner closely with Creative and Merchandising teams to ensure marketing efforts are data‑informed and align with the brand’s strategic objectives. Leverage analytics to plan and execute on‑site campaigns, ensuring seamless integration of promotions, banners, and launches for maximum impact. Collaborate with inventory and product teams to align marketing initiatives with inventory trends and sales forecasts. Build financial models and deliver data‑driven recommendations to inform decision‑making and maximize e-commerce profitability. Use customer segmentation and advanced analytics to create personalized strategies that drive improvements in LTV, AOV, and conversion rates. Scale affiliate and influencer marketing programs with data‑backed insights to increase market penetration and brand reach. Stay informed on industry trends and emerging technologies, leveraging data to maintain a competitive edge in digital commerce. What you’ll bring 10+ years of direct‑to‑consumer eCommerce experience, with a strong record of analytical and strategic success in e-commerce growth. Proven ability to lead and manage full e‑commerce operations, including site experience, merchandising, inventory alignment, and P&L accountability - with a focus on data‑driven decision‑making and performance optimization. 6+ years of hands‑on experience managing complex product assortments, behavioral analytics, and driving multi‑channel digital commerce and retention focused strategies. Background in the fashion, fandom, collectibles space(s) with experience managing complex product assortments and moderate SKU counts. Advanced proficiency with analytics tools (e.g., Google Analytics) and Excel for transforming large data sets into actionable insights. Hands‑on experience with Shopify Plus and various performance reporting tools. Understanding of digital advertising platforms (e.g., Google Ads, TikTok, Facebook Ads Manager) and tag management systems, with a focus on analytical optimization. Demonstrated ability to translate data into actionable business strategies, balancing long‑term goals with short‑term execution. Proven success in building KPIs, dashboards, and streamlined reporting to guide cross‑functional teams. Exceptional communication and leadership skills, with a strong ability to synthesize complex data and inspire strategic alignment across departments. What We Offer Global Impactful Role: At Toho International, we combine our love for storytelling with cutting‑edge e‑commerce strategies, delivering exclusive products that connect our legendary brands with fans across the globe. Join our team, and be part of shaping the future of iconic properties like Godzilla, bringing them to life for new and devoted generations alike. Collaborative Environment: Work closely with a dynamic team, fostering growth and innovation in a supportive culture. Growth Opportunities: Join a company in expansion mode, offering avenues for career advancement and professional development. Recognition for your contributions! Enjoy competitive compensation and benefits packages, including 401k matching, generous vacation & parental leave, and much more! #J-18808-Ljbffr