Head of Beauty PR

Job Description

Title: Head of Beauty

Position Reports To: Senior Vice President

Location: New York City

Basic Function: Lead the Beauty division, overseeing integrated PR, media relations, and influence-driven storytelling on behalf of Studio Beauty clients. As a digital and social-first business, we expect this role to bring deep organic influencer knowledge and relationships alongside strong editorial expertise. Develop original, strategic ideas to promote brands and brand strategies, securing impactful placements across print, digital, podcast, broadcast, and social-first outlets. This role is ideal for someone with a deep passion for and long-term experience in beauty, who is immersed in the industry's evolving trends, brands, creators, and culture, and has a finger on the cultural pulse to take conversations beyond beauty. Oversee internal account teams and external client relationships while driving the continued growth, performance, and success of the Beauty division.

Essential Duties:

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• Work alongside the Head of Wellness and hand in hand with the Studio Creators team to shape influencer, creator, and talent strategies across the Beauty and Wellness divisions.
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• Lead creative and strategic client planning initiatives from concept through execution to achieve client goals.
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• Demonstrate strong contacts and relationships with editorial media across the beauty, wellness, lifestyle, and consumer industries, with a proven track record of securing quality placements.
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• Pitch stories, build talking points, compose media releases, and secure business features, brand features, trend stories, profile pieces, and award opportunities.
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• Serve as the final reviewer for all client and press-related content, ensuring quality, accuracy, and timeliness.
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• Act as a senior client leader by providing strategic counsel, leading client communications, and driving larger editorial and thought leadership initiatives aligned with each client's brand voice.
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• Lead client meetings, media briefings, interviews, desksides, activations, and presentations.
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• Oversee events, experiences, and brand activations, including guest list strategy, budgets, timelines, execution, and recap reporting.
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• Lead organic influencer and tastemaker strategy for clients, including sourcing and product seeding, gifting and sampling aligned to cultural moments, ongoing relationship management, and content tracking.
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• Advise clients on creator-led storytelling and paid influencer partnerships that drive awareness and measurable results.
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• Identify and broker brand partnerships and sponsorships that take client conversations beyond beauty.
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• Build and maintain strategic relationships with influencers, talent, media, and industry partners while expanding Studio Beauty's network.
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• Manage and mentor managerial and junior staff by delegating responsibilities, reviewing work, providing ongoing coaching, and fostering professional development.
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• Integrate new media, affiliate, and emerging platforms into client programs, collaborating with client affiliate teams to maximize opportunities.
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• Partner with senior leadership and Accounting to ensure timely billing, budgeting, and financial management of client projects and vendor relationships.
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• Lead the overall strategy, performance, and growth of the Beauty division, ensuring alignment with company goals.
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• Partner with the Senior Vice President on business planning, staffing, resource allocation, and operational priorities.
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• Support new business development by participating in pitches, developing proposals, and identifying opportunities to grow existing client relationships.
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• Establish divisional goals and best practices while driving operational excellence and a collaborative, high-performing team culture.
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• Represent Studio Beauty within the beauty industry through networking, industry events, and thought leadership opportunities.
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Qualifications

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• At least 8–10 years of experience in beauty, wellness, or consumer communications, including influencer and social-first programs.
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• Deep knowledge of the influencer landscape, with established creator and tastemaker relationships.
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• Deep-rooted, long-term relationships with press across beauty, trade, industry, and beyond.
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• Experience brokering partnerships and sponsorships.
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• A finger on the cultural pulse, with the ability to take client conversations beyond beauty.
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• Previous experience managing teams and overseeing multiple client accounts.
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• Self-motivated, strategic thinker with the ability to work well under pressure and independently.
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• Action-oriented, resourceful, and creative thinker with a strong attention to detail.
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• Excellent writing, communication, and presentation skills.
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• Exceptional interpersonal and leadership skills.
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• Strong organizational skills with the ability to multitask, manage multiple personalities, and oversee several clients simultaneously.
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• Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Google Workspace, and Muck Rack (preferred).
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