Sales and Brand Growth Director

Brand & Sales Growth Director

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

Directly Reports to : Chief of Staff

Collaborating Team: Collaborates with Chief of Staff, & Director Team

Provides Leadership to: Catering Coordinator, FOH/BOH Operational Leads, Entire FOH/BOH Team Members

Schedule Commitment: 42-45 hrs weekly: 25-30 hrs Admin, Community Relationships + Marketing, 15-20 hrs Support/Lead Ops

Key Expectations/Responsibilities:

• This Brand & Sales Director position is a unique position that would be a split between admin and operations. This means that you will be required to work on the floor in the restaurant in the front of house for a certain number of hours per week and you will also be given a certain number of hours per week to work on marketing & sales projects/tasks. The split would be around 25-30 hours admin and 15-20 hours in operations. If you are not comfortable with this setup, this may not be the right fit for you

• FOH Operations Excellence - support operations excellence when scheduled. Primary role to support FOH Leadership Team. Lead with excellence and care. Support and hold Leadership Team accountable to Ops Excellence daily, based around Winning Hearts Everyday. Communicate moments of success and opportunity. Coach on the spot with care and understanding. Work with COS, EDO for ways to consistently grow here. Support OPS leadership in upholding current systems/ expectations of the Team.

• Sales Growth/Goals - Lead + Communicate Sales growth/goals within the restaurant. Communicate to Team current sales each avenue (Catering, FC, DT and Third Party) sales. Create and Lead internal sales contests to increase Check Average and Transaction Count to hit CFAPH annual goals.
• Brand Growth - CFAPH Community liaison. Identify potential community partnerships. Create systems and consistency around donations, events and all third party commitments. Represent CFAPH in Market level events and fundraisers.

• Marketing - Create, own and communicate Marketing Plan quarterly. Keep menu POP updated, communicate upcoming LTO’s, ensure team is aware of product, duration of product, accurate preparation and selling techniques.

• Social Media - Own all social media channels, implement plans for active engagement and consistency here. (i.e. Moment Feed, Boosting posts, etc.)

• Spotlight/CFA One App - Create + Communicate action plan here for intentional engagement with CFA One App Members. Report weekly on results.

• Catering Operational Excellence - Lead + Communicate (w/ Catering Ops Lead) that all Catering/Delivery orders are executed with knowledge + care. Ensure set-ups, timing and product are all served/delivered on time and meeting CFA quality expectations. Provide training to team as needed for success in Catering execution.

Key Characteristics:

• Ambitious, independent, takes Initiative, problem solver, goal-oriented
• Highly organized and know how to follow through with commitments/deadline
• Clear communicator who can relate to anyone and build partnerships in the community
• Servant leader mentality: can mentor + lead teams with CFAPH Core Values at heart
• Leads by example in CFA’s standards of Winning Hearts Everyday + Core Four
• The community representative of Chick-fil-A, Palm Harbor
• Embodies the CFAPH Vision “To be our communities place to be refreshed and restored”
• Embodies the CFAPH Core Values of Genuine Hospitality, Reliability, Influence, & Trust

Miscellaneous Administration:

• Metrics + Stewardship/Scorecard
• Communicates Sales standing, Transaction count standing and initiatives to create awareness and hit goals.
• Support consistent goal driven growth in Productivity Rate through training + cross-training and accountability of team member.
• Support OPS Leadership supports and is actively engaged in reaching and maintaining a FOOD Safety Score of “good” or better.
• Support good stewardship of facilities through proper training in cleaning & care of equipment.
• Certified in all Pathway. Aware of all proper and best practices of each position. Be able to coach on the spot on success/opportunities.
• Understand, Coach and Support proper staffing levels based on training success, productivity and sales goals.
• General understanding of positions in FOH/Back of House, Food Cost gaps, Facilities basics

Vision/Core Values:

• Collaborate + Communicate an annual business plan with the Operator + Chief of Staff to share with the Leadership Team defining all goals and consistently adapt, adjust and refine to reach annual goals in Metrics of: Labor, Food Cost, CEM, Profit and Sales goals.
• Lead with Purpose and intention while modeling and building teams based around CFPH Core Values: Genuine Hospitality, Reliability, Influence, & Trust
• Accountable to supporting the Growth and Development of the Team Leads, Trainers and Team Members
• Fully represent, understand, engage and communicate the Chick-fil-A Vision, Values, & Corporate Purpose to become the World’s Most Caring Company through Winning Hearts Everyday.
• DAILY accountability alongside the Leadership Team (ED, AD and Team Leads) on daily action plan, day part success and overcoming areas of opportunity. Strategically support/plan, adjust in the moment and follow up with success and opportunities here. Be a Master of successful CFAPH Operations and be able to train your teams at a high level. Are we set up for Winning Hearts Everyday? Is the Guest Experience at the forefront of all we do?
• Communicate + Seek guidance on areas of opportunity within the Executive Team. Collaborate ways to consistently challenge and grow internally

Department Commitment:

• All Directors Meeting (Weekly on Wednesdays)
• Meeting w/ Chief of Staff (Bi-weekly)
• Direct Reports Meeting (Bi-weekly)
• Team Members: as needed

Pay: $23 - $28 / hour

Job Type: Fulltime

Education: No education required

Work location: On-site

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.