Performance Marketing Manager

Position: Performance Marketing Manager


Location: Los Angeles, CA

Our Blend

The Coffee Bean & Tea Leaf is one of the world's largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store, and today we have over 1100 cafes in 21 countries, as well as our new Global Headquarters in Singapore.


The Coffee Bean & Tea Leaf is on an inspiring journey to become the world's coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea - viewing every cup as an opportunity to impact someone's day.


Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.


Passion is contagious, and we've got a serious case of it. If you are just as passionate as We are, come join our Brew Crew!

Brew Crew Opportunity

Our Brew Crew is seeking a Performance Marketing Manager to increase profitable revenue growth of CBTL, Americas by effectively increasing brand affinity and visits for current and prospective customers via digital channels.

Key Responsibilities

As a Performance Marketing Manager, you will be responsible for developing an integrated communications campaign for marketing windows. Key responsibilities include optimizing paid acquisition channels, driving measurable growth in customer acquisition, revenue, and ROI. You will manage relationships with media agencies, ad platform reps, delivery platform account managers, and measurement/analytics vendors. This role blends strategic thinking with hands-on ownership across paid search, paid social, programmatic, third-party delivery platforms, retail media, organic and AI-driven search, website branding, and emerging channels, directing the agencies and partners who execute. This role will report to the Head of Marketing.


Media Strategy & Campaign Planning

• Set the channel strategy and media mix across the path to purchase: define the role each channel plays from awareness through conversion and retention, how they work together, and where to prioritize investment and test emerging channels
• Develop the integrated communications campaign and paid media plan for each marketing window, aligning channels, audiences, and budget to commercial goals with the Global team
• Champion a media-led, iterative creative practice that incorporates platform best practices and past learning across every media touchpoint to drive media effectiveness: partner with creative and content teams to brief, produce, and refine ad creative
• Manage the media agency and ad-platform, delivery, and measurement partners to ensure all parties are aligned and delivering the strategy and objectives

Paid Media Acquisition & Retention

• Own paid acquisition and re-engagement across social, search, and programmatic, directing the media agency and setting audience strategy from platform, and first- data to acquire new and win back lapsed customers, in partnership with the loyalty and technology teams
• Deliver quantifiable improvements in return on ad spend (ROAS) and cost per acquisition (CPA) across channels, scaling paid spend efficiently

Food Aggregator Retail Media

• Manage sponsored listings and promoted placements on third-party delivery platforms to drive incremental order volume and visibility
• Work with platform account managers to unlock new ad formats, and co-marketing entitlements

Budget Planning

• Own working media budget allocation and orchestration across paid and retail media, optimizing spend to deliver the best results against the strategic goals
• Lead annual and quarterly budget planning and forecasting, including delivery-platform and emerging-channel spend

Measurement & Reporting

• Own the measurement framework: conversion tracking and tagging (pixels, SDKs, server-side), attribution across channels and outcomes, and incrementality testing to prove true media contribution
• Run continuous A/B tests on creative, audience targeting, and landing pages, using quantitative analysis to optimize campaign performance
• Diagnose performance using app, web, and other digital analytics tools, and report through clear dashboards spanning demand funnel, budget, ROI, efficiency, and campaign KPIs

Digital Brand Governance & Presence

• Govern brand standards across all digital channels, ensuring landing pages, campaign destinations, and on-site messaging reflect brand guidelines and align with paid creative
• Direct the brand's organic and AI-search visibility (SEO, AEO, and GEO), briefing agencies and partners on the content, structured data, and updating listings needed so CBTL surfaces accurately in search and in generative answer engines

Your Ingredients
Experience

• Preferred 6+ years of previous work experience in a quantitative marketing role managing budget, strategy and execution on social, search, or other performance-oriented channels.
• Hands-on, in-platform execution experience setting up campaigns in Meta Ads Manager and Google Ads
• Experience managing sponsored placements or ad spend on delivery platforms (Doordash, Uber Eats, Grubhub, or similar)
• Proven track record of building and scaling acquisition and re-engagement campaigns with a strong focus on ROI.
• Deep understanding of marketing and incrementality testing across owned and third-party channels.
• Well versed in using digital analytics tools, including tagging, with exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Strong understanding of the AdTech and MarTech ecosystem and how its platforms connect, and how data moves across the stack
• Fluent in using AI tools to sharpen analysis and maximize media effectiveness
• Experience overseeing a brand's website and digital presence
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor's degree in Marketing or relevant field.
• Restaurant/retail experience preferred, but not required.

Skills

• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing Automation
• Reporting

Performance & Rewards

At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.


Perks:

• Benefits: Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-Term Disability, Critical Illness, Hospital Indemnity, EAP programs including Legal, ID Theft, and more
• Discounts on our Coffee and Tea
• Pay Range: $80,000-$100,000 annually
• Observed Holidays
• Vacation Pay
• Sick Pay

This is a hybrid position: Monday-Wednesday in our Los Angeles office and Thursday and Friday remote.


Our 'FROTH' VALUES

We believe in the fundamental truths that guide us through our daily lives:


• F RIENDLINESS - We go above and beyond in everything we do. Friendliness and customer-centricity is embedded in our culture.


• R ESPECT - We are inclusive and honor each other's values, opinions and diversity.


• O WNERSHIP - We take ownership and accountability for our individual, team and business results, every day.


• T EAMWORK - As a team, we collaborate, innovate, and leverage our diverse strengths to grow the business.


• H ONESTY - We live up to the highest levels of integrity by being truthful and transparent with each other, the business, and ourselves.

At The Coffee Bean & Tea Leaf, we are a global company committed to representing the neighborhoods we serve. We welcome all to apply to our Brew Crew and we value the impact of diversity on our culture and in our work.


International Coffee & Tea, LLC dba The Coffee Bean & Tea Leaf® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, sex, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, genetics, or any other status protected by state or federal law. The Coffee Bean &Tea Leaf® expressly prohibits any form of employee harassment or discrimination on the basis of any such protected status.


The Coffee Bean & Tea Leaf® provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, sex, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. This policy was intended to comply, and The Coffee Bean & Tea Leaf® so complies, with applicable state and local laws governing non-discrimination in employment in every location in which the Company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.