Marketing Data Analyst and Enablement Lead

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!Job DescriptionThe marketing data analysis and enablement manager will lead the effort to drive continuous improvement of the data, analytics, and reporting that serves all aspects of marketing execution for Rockwell Automation. You will define the strategy for and ensuring the execution of projects related to analytics, reporting, data quality, data unification, and data distribution. You will be strategically focused on the governance and management of data and how it can be leveraged to drive more effective marketing. This position must prioritize data analysis as a discipline, oversee data technology strategy and set the reporting and data roadmap for Rockwell Automation marketing teams.The emphasis of this role will work with RA marketers to support the global marketing analytics platform and marketing databases. You will be the global point person for reporting, analytics, data management, and transformation. You will be hybrid working out of Boston, MA.Your Responsibilities:Data AnalysisLead the design strategy to improve our data strategyCollaborate with teams to identify and address data quality issues.Ensure compliance with ethical data practices, privacy regulations, and industry standards in all data analytics activities.Implement continuous improvement processes for analytics methodologies, ensuring adaptability to evolving needs.Define the data acquisition strategy to ensure that desired levels of breadth and quality are achieved.Create the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processes.Reporting and AnalysisManage a comprehensive reporting framework to provide accurate insights to partners.Analyze complex data sets to extract meaningful trends, patterns, and insights.Develop compelling narratives around analytical findings, presenting insights in a way that resonates with diverse partners.Conduct root cause analysis to understand the underlying factors influencing important metrics and performance indicators.AnalyticsDevelop predictive models to forecast trends, identify opportunities, and mitigate risks.Use statistical techniques to analyze large datasets and find applicable insights for informed decision-making.Define and track goals to measure the success of projects and strategies.Create and apply segmentation strategies to understand customer behavior, preferences, and market dynamics.Strategic PlanningWork directly with department heads and executive team to provide education and insights on the understanding of data, reporting needs, and developing advanced reporting solutions using tools like PowerBI.Work with senior management to understand our goals and develop data and analytics strategies aligned with organizational goals.Identify opportunities for process improvement and progress in analytics.Create a roadmap for data and reporting.Create a formal request workflow for analytics and automation supportTechnology and ToolsStay informed about new trends and technologies in marketing and data anslysis.Evaluate, select, and implement appropriate technologies to enhance the effectiveness of reporting processes.Perform requirements-gathering activities.Have a clear understanding of the operations and needs of the company to design useful data structures and dashboards.The Essentials - You Will Have:Bachelors or equivalent years of experienceLegal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.The Preferred - You Might Also Have:Experience driving data quality projects, unifying data from different systems and finding new ways to provide data consumers easy access to the information they needMinimum of 5 years of experience in data analysis, reporting and enablement with 2+ years of experience in leadershipExperience with data modeling and database designMAP, SFDC, CDP, MTA, and web systemsWork with business owners (data enablers) and data consumers to define data and reporting requirementsProvide a vision and act as an advocate for data managementCreation and maintaining a roadmap based on our goals and prioritizationBudget managementData storytellingWhat We Offer:Health Insurance including Medical, Dental and Vision401kPaid Time offParental and Caregiver LeaveFlexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.To learn more about our benefits package, please visit at .At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.This position is part of a job family. Experience will be the determining factor for position level and compensation.#LI-Hybrid#LI-AC1For this role, the Base Salary Compensation is from $96,400 - $144,960 with an annual target bonus of 5% of base salary. Our benefits for the US can be found here. Actual pay will be based on factors such as skills, knowledge, education, and experience.We are an Equal Opportunity Employer including disability and veterans. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at View phone number on click.appcast.io.Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.SummaryLocation: Boston, Massachusetts, United StatesType: Full time