Product Genius - BMW of Chula Vista

Job Description

Job Description

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Product Genuis - BMW of Chula Vista

Non-Exempt

Job Summary:

The Product Genius is responsible for providing expert knowledge and insights on the dealership’s vehicle inventory, including features, specifications, and technology. This role involves engaging with customers to demonstrate vehicles, answer questions, and ensure that customers have a comprehensive understanding of the products available. The Product Genius enhances the overall customer experience by delivering exceptional product knowledge and support throughout the sales process.

Essential Functions:

• Develop and maintain in-depth knowledge of all vehicles in the dealership’s inventory, including features, benefits, and specifications.
• Stay updated on the latest product updates, technologies, and industry trends to provide accurate and current information to customers.
• Serve as the primary resource for vehicle-related questions and demonstrations.
• Greet customers and engage them in discussions about their needs and preferences regarding vehicles.
• Conduct detailed product demonstrations and test drives, highlighting key features and benefits of the vehicles.
• Provide personalized recommendations based on customer preferences and requirements.
• Assist the sales team by providing technical expertise and support during the vehicle selection and purchasing process.
• Collaborate with sales representatives to ensure a seamless transition from product knowledge to closing the sale.
• Help address and resolve any customer concerns or objections related to vehicle features or specifications.
• Train and support dealership staff on product knowledge, including new vehicle features and updates.
• Develop and deliver training sessions to enhance the sales team’s understanding of the dealership’s product offerings.
• Create and maintain product knowledge materials, such as brochures, presentations, and digital content.
• Enhance the overall customer experience by providing exceptional service and support throughout the vehicle buying process.
• Collect and manage customer feedback to identify areas for improvement and ensure high levels of satisfaction.
• Organize and participate in dealership events, product launches, and promotional activities to engage customers and promote vehicle offerings.
• Monitor and analyze customer interactions and feedback to assess the effectiveness of product demonstrations and support.
• Provide reports and insights to management on customer preferences, product performance, and areas for improvement.
• Track and report on product-related metrics, such as demo-to-sale conversion rates and customer satisfaction scores.
• Work closely with other dealership departments, including sales, service, and marketing, to support overall dealership objectives.
• Coordinate with manufacturers and vendors to stay informed about new products, updates, and promotions.
• Assist with the development and implementation of product-related marketing strategies and campaigns.
• Maintain satisfactory attendance.
• Perform other related duties as assigned.

Supervisory Responsibilities:

• None.

Qualifications:

Minimum Qualifications:

• At least one year of verifiable driving experience.
• Previous experience in a sales, customer service, or automotive role.
• Valid driver’s license and safe driving record; required to have California driver's license within 30 days following date of hire.
• Ability to lift up 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications:

• Strong understanding of automotive products, features, and technologies.
• Excellent communication and presentation skills, with the ability to explain complex information clearly and effectively.
• Customer-focused with a strong commitment to providing exceptional service and support.
• Proficient in using dealership software, CRM systems, and digital tools.
• Ability to work collaboratively with a team and support various dealership functions.

Physical Demands:

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.
• Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds.
• Prolonged periods sitting at a desk and working on a computer.
• Prolonged periods of standing and walking throughout retail space

Environment/Noise:

• Work in both indoor and outdoor settings.
• May involve exposure to varying weather conditions
• Dealership setting.
• Typically sits at a desk or workstation.
• Climate controlled.

• Noise level is moderate. 

Employee Benefits Include:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)
• Vacation Package
• Tenure recognition and awards
• Vehicle Purchase Discount Program
• Vehicle Service Discount Program
• Golf Benefits at Maderas Golf Club (subject to qualification)

If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is committed to providing reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities and access to all programs, services, and activities. If you require accommodations to participate in the application process or to perform the essential functions of the job, please contact the HR Department to discuss your needs confidentially. We will work with you to identify appropriate accommodations based on your specific circumstances and in compliance with applicable laws.

We are an Equal Opportunity Employer (M/F/D/V) and maintain a drug-free workplace. If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is an Equal Employment opportunity and Affirmative Action Employer. We are committed to providing equal opportunity in all of our employment practices, including selection,  race (including traits historically associated with race such as hair texture and protective hairstyles such as braids, locks, and twists); religion; religious creed; religious dress/grooming; color; age (40 and over); sex; sexual orientation; gender; gender identity (meaning a person’s identification as male, female, a gender different from the person’s sex at birth, or transgender); gender expression (including a person’s gender-related appearance or behavior, whether or not stereotypically associated with the person’s sex at birth); national origin; ancestry; citizenship status; uniform service member status; military or veteran status; marital status; pregnancy; childbirth; medical conditions related to pregnancy, childbirth, or breast feeding; medical condition (including cancer related or HIV/AIDS related); handicap; physical disability; mental disability; genetic characteristics; genetic information; or any other protected status in accordance with the requirements of all federal, state and local laws.  Our Equal Employment Opportunity Policy applies equally to interns and volunteers.

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities:

Company Description

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities: