Manager, Campaigns

Responsibilities Lead the creation of breakthrough integrated marketing campaigns, steering the full IMC development process to bring globally resonant ideas to life. Produce world‑class creative assets that set the standard for markets worldwide and fuel cohesive, high‑impact global campaigns. Partner with the go‑to‑market team to build programs that markets can easily adopt, adapt, and activate with confidence and consistency. Work closely with the Partnerships team to nurture key relationships, unlock new opportunities, and ensure seamless alignment throughout campaign development. Work hand‑in‑hand with leadership on high‑visibility strategic initiatives—such as the evolution of our restaurant experience, category strategies, and other brand‑defining projects that shape the future of the business. Qualifications You bring a sharp creative instinct and the ability to turn feedback into culturally resonant ideas that move the brand forward. You understand consumers deeply—how they think, what they care about, and how culture and social shape their choices. Curiosity drives you, and you’re comfortable navigating ambiguity, exploring new angles, and pushing past the obvious to find what’s fresh. You’re fluent in digital culture and today’s social behaviors, with a clear sense of what sparks engagement and relevance. You think globally, understand how to work across markets, and can simplify complexity into clear strategic direction. You influence through strong storytelling—whether you’re partnering with cross‑functional teams or collaborating with senior leaders. Experience with the McDonald’s ecosystem is a major plus, along with a genuine passion for our customers and the diverse needs they bring. You thrive in fast‑moving environments, stay agile as priorities shift, and get energized by breakthrough creativity that solves real brand and business challenges. Compensation Bonus Eligible: Yes Long - Term Incentive: Yes Benefits Eligible: Yes The position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance. Salary Range The expected salary range for this role is $115,872 - $173,808 per year The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job‑related factors. Additional Information McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel‑good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact View email address on click.appcast.io. Reasonable accommodations will be determined on a case‑by‑case basis. McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment. #J-18808-Ljbffr McDonald's