Senior Marketing Product Manager

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24 Seven is partnering with a lifestyle and footwear brand to help them find a Senior Marketing Product Manager to join their team in this fully remote position. This is a full-time, contract role that begins mid May and goes through early November. While on contract you'd be eligible for benefits, including vision, dental, medical and more.

Ideal Candidate: will have a bachelor's degree and 8+ years of experience in a directly related field (product, brand, digital, category marketing, creative services, consumer insights) as well as 5+ years of experience of leading a team. Women’s category and footwear experience preferred.

POSITION SUMMARY

Develop and execute global product marketing and franchise strategies to expand brand visibility, distribution, and market share. Collaborate with cross-functional teams to drive a fast-paced go-to-market process. Utilize consumer insights, distribution expertise, and business drivers to enhance brand awareness, loyalty, and sales in alignment with seasonal product plans.

Responsibilities:

• Create sell-in tools to support sales teams in driving seasonal product adoption.
• Implement franchise management best practices and coordinate global execution plans.
• Lead seasonal product marketing briefs, ensuring a cohesive global brand perspective across all mediums.
• Track and manage forecasts for key marketing styles with brand planning and allocation teams.
• Define and communicate GTM product marketing processes for seamless global collaboration.
• Use OmniChannel insights and market trends to inform strategies and maximize commercial success.
• Represent marketing in GTM processes and brand/sales conferences, equipping regions with strategic tools.
• Oversee project timelines, ensuring effective documentation and communication across teams.
• Provide feedback on regional executions to align with global strategy.
• Analyze past performance to optimize effectiveness and ROI of marketing initiatives.
• Act as the category expert, integrating consumer insights and sales objectives into marketing strategies.
• Establish best practices for brand marketing to enhance efficiency and profitability.
• Collaborate with Consumer Insights to integrate consumer segmentation into marketing strategies.

Qualifications:

• 8+ years in marketing leadership across at least two areas (e.g., product, brand, digital, category marketing, creative services, consumer insights), including 5+ years in team leadership.
• Experience in global markets (APAC, EMEA, Americas) preferred.
• Bachelor's degree or equivalent experience; advanced degree preferred.
• Proven ability to develop brand and product marketing strategies for global audiences across retail, wholesale, and e-commerce ($500M+ revenue). Women’s category and footwear experience preferred.
• Expertise in GTM strategy and cross-functional influence within matrix organizations.
• Deep understanding of the competitive landscape, omnichannel marketing, and global footwear industry.
• Strong executive-level presentation and leadership skills, with experience influencing senior stakeholders.
• Advanced analytical skills, with the ability to translate consumer data into strategy and coach teams on key insights.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing and Product Management

Industries

Retail Apparel and Fashion