Marketing Events Lead (Brand)

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As an Events Lead, Brand at Anthropic, you will own the strategy and execution of brand-focused events that create meaningful experiences and build Anthropic's share of mind in the AI landscape. You'll sit within the Marketing Events team and be responsible for conceptualizing, producing, and measuring events that authentically communicate who Anthropic is and what we stand for—from intimate thought leadership gatherings to large-scale brand activations at industry tentpole moments. Each experience the team creates prioritizes tangible problem-solving through live demonstrations and technical deep-dives, meaningful dialogue that advances both the technology and its responsible implementation, and direct business impact through growing brand awareness and customer affinity. You'll work cross-functionally with brand creative, communications, policy, and product teams to ensure every event reinforces Anthropic's unique position as a company building safe, reliable AI. This is an ideal role for someone who thrives at the intersection of brand storytelling and experiential production—someone who can translate a brand's values into physical and digital moments that resonate with diverse audiences, from developers to enterprise executives to policymakers. Responsibilities Develop and execute brand events, ensuring alignment with Anthropic's broader brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare. Manage a team of full time and contracted employees. Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis. Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Anthropic brand to life in three-dimensional spaces. Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development. Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies. Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality as the program grows. Develop and manage relationships with external production agencies, venue partners, and experiential design firms. Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals. Manage event budgets and timelines, balancing creative ambition with operational rigor. Stay current with experiential marketing trends, emerging event technologies, and innovative formats that could elevate Anthropic's event presence. Support the development of "Event in a Box" toolkits and brand guidelines for partners and internal teams hosting Anthropic-adjacent experiences. You may be a good fit if you Have 15+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency. Have a strong portfolio of brand events that demonstrate your ability to translate a company's values and positioning into memorable, on-brand experiences. Have extensive experience managing the full event lifecycle—from strategic planning and creative concepting through production, on-site execution, and post-event measurement. Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events. Have a demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs. Are an excellent communicator who can articulate creative vision to both internal leadership and external production partners. Can balance creative ambition with budget discipline and operational precision. Have experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks. Have experience with people management and can run a team. Are comfortable with significant travel (estimated 30-40%) to support on-site event execution. Are passionate about AI and excited by the challenge of creating events that make complex technology accessible and engaging. Strong candidates may also have Experience producing events in the technology, AI, or enterprise software space. Background in spatial design, experiential production, or brand architecture. Experience working with policy, government, or academic audiences on thought leadership events. Familiarity with event technology platforms and digital/hybrid event production. Track record of producing events that have driven measurable brand awareness or sentiment outcomes. Experience developing and managing partner event programs or co-branded activations. Comfort operating in fast-paced, rapidly evolving environments where priorities can shift quickly. Deadline to apply: None. Applications will be reviewed on a rolling basis. The annual compensation range for this role is listed below. Annual Salary: $320,000—$400,000 USD Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience. Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience. Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position. Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. #J-18808-Ljbffr Anthropic