Social Media Manager / Content Creator

Role Description

Coalfire is seeking a Social Media Manager / Content Creator to manage our social presence while producing compelling, high-quality content across channels and formats. This role goes beyond social publishing and will help bring the Coalfire brand to life through strong storytelling, content creation, video editing, visual asset development, and campaign amplification.

• Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels.
• Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets.
• Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences.
• Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market.
• Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets.
• Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials.
• Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets.
• Repurpose long-form content into high-performing multi-channel assets.
• Manage day-to-day publishing, scheduling, and platform operations using social management tools.
• Support and help scale Coalfire’s employee advocacy efforts.
• Monitor channel and content performance and produce clear, actionable reporting.
• Manage and engage in Coalfire’s internal social workflows.
• Stay current on platform changes, content trends, storytelling formats, and creative best practices.
• Protect brand integrity by ensuring all external communications align with Coalfire brand guidelines.

Qualifications

• 5–7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role.
• Experience managing social media strategy and execution for a fast-paced B2B company or startup.
• Exceptional writing, editing, and storytelling skills.
• Strong content creation instincts across formats.
• Experience with video editing and content production tools.
• Ability to create or direct compelling graphics and visual assets.
• Proven ability to build content calendars and manage deadlines.
• Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts.
• Strong analytical mindset with experience using performance data.
• Familiarity with employee advocacy, social listening, and social media management platforms.
• Comfortable working independently while collaborating effectively.

Requirements

• Experience in startups, cybersecurity, compliance, cloud, AI security, or other highly technical B2B categories.
• Experience supporting executive social presence and thought leadership.
• Experience repurposing long-form assets into social-first and campaign-ready content.
• Working knowledge of SEO, paid social, and demand generation alignment.
• Experience capturing content from live events and turning it into polished post-event storytelling.

Benefits

• Flexible work model that empowers you to choose when and where you’ll work.
• Opportunities to join employee resource groups and participate in events.
• Paid parental leave and flexible time off.
• Certification and training reimbursement.
• Digital mental health and wellbeing support membership.
• Comprehensive insurance options.