Social Media & Content Marketing Manager

Role Description

We need to build an audience. The product has a strong concept and a compelling story — but right now, most of the world hasn't heard it yet. This role exists to change that.

• You will own our social media presence across TikTok, Instagram, and other key channels.
• Your job is to keep our owned channels active, coherent, and learning each week by packaging Chomp questions, results, product moments, community reactions, and approved UGC into social-native content.
• You’ll manage the content calendar, write and package posts, coordinate assets, track performance, and identify what our audience is responding to.
• You’ll also work closely with our UGC Manager to ensure learnings flow between UGC and Chomp’s owned channels.
• This is an operating role for someone who can help build a repeatable social content system while still moving quickly and testing often.

Key Responsibilities

• Social Media Execution
  • Own and manage day-to-day content across TikTok and Instagram (additional platforms as needed).
  • Build and maintain our content calendar.
  • Package Chomp questions, results, screenshots, product moments, and social dilemmas into TikTok/Instagram-native content.
  • Repurpose approved UGC, founder clips, podcast clips, and other assets into owned social posts where relevant.
  • Stay current on trends, formats, sounds, memes, and platform behaviors, and identify which ones are relevant for Chomp.
  • Monitor comments, saves, shares, DMs, and audience reactions to understand what is resonating.
• Content Creation
  • Create and/or coordinate short-form social content, including Reels, TikToks, question/result posts, product explainers, repurposed UGC, and clips from founder, podcast, or other source material.
  • Create lightweight visual assets, templates, captions, and social posts using tools like Canva, CapCut, Figma, or equivalent.
  • Develop a consistent visual and tonal identity across all channels that reflects the brand's voice.
• UGC Collaboration
  • Liaise with the UGC Manager to stay aligned on current creator angles, campaign priorities, and content tests.
  • Repurpose approved UGC for Chomp’s owned TikTok and Instagram where relevant.
  • Share learnings from Chomp’s owned channels with the UGC Manager, including which hooks, topics, questions, formats, and CTAs are performing best.
  • Monitor comments, DMs, saves, shares, and audience reactions to identify useful community feedback that could inform future UGC briefs.
  • Communicate relevant platform trends, formats, sounds, memes, and audience behaviors that may be useful for UGC creators.
  • Flag recurring audience questions, objections, confusion points, or language that creators could address in future content.
  • Help ensure UGC used on Chomp’s owned channels feels consistent with the broader brand, product narrative, and current social learnings.
  • Coordinate timing and posting of approved UGC across owned channels.
• Workflow & Systems Building
  • Build and maintain a content calendar that creates structure without killing spontaneity.
  • Develop repeatable content templates and production workflows so content creation is efficient, not chaotic.
  • Identify and implement AI tools that improve content quality, ideation speed, or production time.
  • Document processes so the team can scale without losing quality.
• Strategy & Collaboration
  • Contribute to broader content marketing strategy, not just execution.
  • Bring ideas to the table — new content formats, partnership concepts, community engagement plays.
  • Work directly with co-founders to align content with product launches, company milestones, and growth initiatives.

Qualifications

• 2–4 years of hands-on social media or digital content experience, with a portfolio to show for it.
• Deep, native familiarity with TikTok and Instagram — you understand how the platforms and algorithms actually work, not just how to use them.
• Strong judgment for short-form social content, including hooks, pacing, captions, visual packaging, and platform-native formats.
• Strong copywriting skills — you can write captions, scripts, and short-form content that is punchy, clear, and on-brand.
• Comfortable tracking basic content performance and turning learnings into next steps.
• Proficiency in graphic design tools (Canva or Figma is preferred, for basic formatting, captioning, adding/removing branded graphics etc).
• Comfort with short-form video production, including creating simple edits, coordinating edits, and giving feedback on social assets. (Capcut is the preferred tool).
• Highly organized with the ability to manage multiple projects, deadlines, and content streams simultaneously.
• Self-directed and comfortable working in an early-stage environment where not everything is defined yet.

Preferred Qualifications

• Experience building or scaling social channels from a small base — you've grown something, not just maintained it.
• Proficiency with AI content tools (ChatGPT, Midjourney, CapCut AI, Descript, etc.) and a genuine interest in applying them to content workflows.
• Experience collaborating with UGC creators, creator managers, influencers, editors, or external content partners.
• Background in consumer tech, Gen Z brands or community-driven brands preferred.
• Experience building content workflows, SOPs, or content operating systems for a team.
• Familiarity with scheduling and analytics platforms (We use VistaSocial, experience with Later, Sprout, Buffer, or equivalent is also fine).

Ideal Candidate Profile

• You are a social-native content operator with strong taste and strong follow-through.
• You understand what makes a TikTok or Reel feel native, why a hook works, and how to package an idea so people want to answer, comment, share, or send it to a friend.
• You are organized enough to manage a content calendar, track assets, coordinate with partners, and maintain a weekly learning loop, but creative enough to spot good angles and improve weak ones.
• You like moving quickly, testing formats, and learning from audience behavior.
• You do not need everything to be perfectly defined, but you know how to create enough structure to keep content moving.
• You are proactive, collaborative, ask questions and comfortable with some ambiguity.
• You are genuinely interested in the client’s business’ core question: what do people really think, and how can that become content people want to answer, debate, and share?

Why Join Us

• Direct access to founders and real influence over product and brand direction.
• Ownership over an entire function — not a cog in a large marketing department.
• A product concept that is genuinely novel and growing.
• Remote-first with flexibility built in.
• The opportunity to build something, not just run it.

Additional Details

• Role scope may shift: If a separate UGC manager doesn't work out, the VA's responsibilities could expand to cover UGC collaboration with a pay increase.
• Working Style: You're looking for someone who is proactive, collaborative, comfortable working with ambiguity, willing to ask questions, and confident sharing ideas and suggestions—not just executing tasks.
• Early termination terms: Kiko requested an exit option within the first 30-day if VA is not the right fit. Replacement option was offered.
• Working Hours: Full-time, flexible schedule, approximately 4–6 hours overlap with EST, ideal availability until 2:00 PM EST.