Content Marketing Manager, Organic Growth (SEO & AEO)

Role Description

RevenueCat sits at the center of the app economy. Thousands of apps rely on our infrastructure, and our data and perspective on the market are unlike anyone else's. But having great insights isn't enough – we need to show up consistently with a clear, opinionated voice that developers, founders, and the broader industry trust and pay attention to.

We're hiring a Content Marketing Manager, Narrative & Comms to own how RevenueCat shows up in the world. You'll shape our point of view on the app ecosystem, write the pieces that establish our voice, and make sure our best work gets in front of the right people – through social, outreach, selective media, and smart distribution. When Apple changes its fee structure, when a new platform policy reshapes the market, when we launch something important – you're the person who makes sure RevenueCat has something sharp to say and that it actually travels.

You'll work as part of a small, collaborative content team – alongside colleagues who own editorial, podcast and video, customer storytelling, and data-driven research – as well as cross-functionally with product marketing, leadership, and the broader marketing org. Your lane is clear: you own RevenueCat's narrative, voice, and external presence. The rest of the team creates great content; you make sure RevenueCat shows up with a consistent, sharp point of view across everything we do and say.

This is for someone who thinks in narratives, not just blog posts. You have strong opinions about what's happening in the app ecosystem, you write with speed and clarity, and you understand that great content marketing means having a genuine point of view – not just producing content.

What You'll Be Responsible For

• Industry Commentary & Reactive Content: Write or commission RevenueCat's response to industry developments, producing original commentary that establishes RevenueCat as a trusted voice.
• Company Communications & Amplification: Own RevenueCat's external voice for company moments and major content drops, working closely with product marketing.
• Social Voice & Presence: Write opinionated social content that builds RevenueCat's reputation and engages followers.
• Voice & Narrative Consistency: Ensure all published content maintains RevenueCat's distinct voice and perspective.

What Success Looks Like

• Within the first month:
  • Get up to speed on RevenueCat's voice and editorial standards.
  • Build working relationships with the content team, product marketing, and leadership.
  • Publish your first reactive piece in response to an industry development.
  • Audit RevenueCat's current social presence and identify opportunities to sharpen the voice.
• Within the first 3 months:
  • Establish a repeatable cadence for industry commentary.
  • Extend the reach of at least one major product launch beyond the launch blog.
  • Start building RevenueCat's social voice into something people actively follow.
  • Write your first company communication.
• Within the first 6 months:
  • Be the go-to person for how to talk about industry developments.
  • Have a proven process for turning news into published commentary within 24–48 hours.
  • Own the amplification strategy for a data-driven report or research piece.
  • Show measurable growth in RevenueCat's social engagement.
• After 12 months:
  • Establish RevenueCat as a leading voice in the app economy.
  • Own a clear playbook for company communications and industry commentary.
  • Be a trusted voice on how RevenueCat shows up in the world.
  • Show clear impact on brand authority and content reach.

Qualifications

• 7+ years of experience in content marketing, brand communications, editorial, or a related role.
• Exceptional writing skills with a portfolio that shows range and voice.
• Strong understanding of the app ecosystem and developer tools.
• A narrative mindset that considers how a company's story is told across touchpoints.
• Experience with content distribution and amplification.
• Comfortable interpreting data and research findings.
• Strong editorial judgment and ability to move fast without sacrificing quality.
• Comfortable working with AI tools to accelerate research and drafting.

Ideally You

• Have experience owning a company's external voice or brand narrative.
• Have worked in or closely with comms, PR, or brand marketing.
• Have experience building a social presence known for perspective.
• Have experience writing for a technical audience without losing clarity.

Benefits

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator.
• 10-year window to exercise vested equity options.
• Fully remote and flexible work environment.
• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge.
• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning.