Remote Content Marketing Manager, Organic Growth (SEO & AEO)

• Industry Commentary & Reactive Content : When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat’s response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don’t just report what happened; you explain why it matters and what developers should think about next.
• Company Communications & Amplification : Own RevenueCat’s external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentions.
• Social Voice & Presence : Write the opinionated, point-of-view-driven social content that builds RevenueCat’s reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You’re not managing the day-to-day social calendar or scheduling promotional posts; you’re the person who writes the posts that make people follow RevenueCat because we have something worth saying.
• Voice & Narrative Consistency : Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands right.

• Get up to speed on RevenueCat’s voice, editorial standards, and how we talk about the app ecosystem.
• Build working relationships with the content team, product marketing, and leadership.
• Publish your first reactive piece in response to an industry development.
• Audit RevenueCat’s current social presence and identify opportunities to sharpen the voice.

• Establish a repeatable cadence for industry commentary that positions RevenueCat as a trusted, opinionated voice.
• Extend the reach of at least one major product launch beyond the launch blog – product marketing owns the positioning and announcement; you own how it travels externally.
• Start building RevenueCat’s social voice into something people actively follow for perspective, not just product updates.
• Write your first company communication (announcement, milestone, or policy position).

• Be the go-to person internally for “how should we talk about this?” – whether it’s an industry development, a product launch, or a company moment.
• Have a proven process for turning ecosystem news into published RevenueCat commentary within 24–48 hours.
• Own the amplification and outreach strategy for at least one data-driven report or research piece, working with the Insights & Research Manager and Integrated Marketing Lead to maximise its reach.
• Show measurable growth in RevenueCat’s social engagement and follower quality.

• Have established RevenueCat as one of the most-cited and most-followed voices in the app economy.
• Own a clear, repeatable playbook for company communications, product launch amplification, and industry commentary.
• Be a trusted internal and external voice on how RevenueCat shows up in the world.
• Show clear impact on brand authority, audience growth, and content reach.

• 7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writing.
• Exceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voice.
• You already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what’s happening and why it matters.
• A narrative mindset. You think about how a company’s story gets told across every touchpoint – not just individual pieces of content.
• Experience with content distribution and amplification. You’ve thought about how to make content travel, not just how to create it.
• Comfortable interpreting data and research findings. You won’t be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that lands.
• Strong editorial judgment. You know what’s worth responding to and what isn’t. You can move fast without sacrificing quality.
• Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can’t be replaced.

• Have experience owning a company’s external voice or brand narrative at a B2B or developer-focused company.
• Have worked in or closely with comms, PR, or brand marketing – but you’re not a traditional PR person. You understand earned attention comes from having something worth saying.
• Have experience building a social presence that’s known for perspective and point of view, not just content promotion.
• Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity.

What we offer:

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
• 10-year window to exercise vested equity options
• Fully remote and flexible work environment
• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning