Marketing Coordinator, Airports

Marketing Coordinator

The Marketing Coordinator will provide marketing support to our Local and Regional Sales teams and support divisional cross-selling, known as Strategic Partnerships. They will also develop sales materials, marketing collateral, and client-facing resources that help drive revenue across our portfolio of commercial airports, private airports, and roadside assets. This role will also collaborate with our Private Aviation & Programmatic, teams to support cross-functional initiatives and business objectives as needed.

Job Responsibilities

Provides compelling marketing materials and support to maximize our import and export sales efforts between Roadside and Airports divisions.

Formulates innovative marketing strategies among target accounts.

Provides high quality proposals and presentations to assigned sales team/s to make impactful statements among large regional and national client base.

Provides data/insights/profiles utilizing various market research tools such as MRI, Media Radar, and Nielsen

Provides actionable recommendations based on strategic marketing research & customer insight.

Presents marketing concepts to clients in conjunction with sales team.

Provides client, category, and industry research and insights.

Develops marketing strategies and generates marketing collateral to drive revenue into our portfolio 100+ private jet terminals.

Develops branded collateral materials, supplies airport information and provides general support for our airport/roadside programmatic team.

Assists with organizing, updating, and archiving a large library of marketing content & visual assets through content management software on an on-going basis.

Performs other duties as assigned or requested.

Job Qualifications

Education: Bachelor's degree preferred, or equivalent combination of education, training, experience, or military experience.

Work Experience: 2+ years of experience in marketing and/or advertising with increasing levels of responsibility.

Skills

Working knowledge of programs including but not limited to; Adobe InDesign, Adobe Photoshop, Microsoft PowerPoint, Microsoft Excel and DropBox.

Experience with 3rd party research platforms such as Scarborough, ForwardKeys and Nielsen preferred but willing to train the right candidate.

A passion for, and understanding of advertising research, insights, trends and applicable uses of marketing tools.

An understanding of Out-of-Home advertising products and categories

Experience in, or understanding of CMS including Widen Digital Asset Management platforms beneficial but not required.

Strong verbal, written and presentation skills with an emphasis on detail.

Proven ability to work as an individual and group contributor.

Strong interpersonal and communication skills and ability to promote a positive work environment.

Excellent organization, planning, multi-tasking, and time management skills

Ability to work independently and with a remote team in a fast-paced work environment.

Maintain confidentiality of sensitive information

Ability to travel when needed.

Competencies

Achievement Orientation: Focusing efforts on achieving high quality results consistent with the organization's standards.

Adaptability: Adapts in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups.

Business Perspective : Using an understanding of business issues, processes, and outcomes to enhance business performance.

Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.

Fostering Communication: Listens and communicates openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Planning and organizing : Reaching goals that are central to organizational success by making and following plans and allocating resources effectively.

Presentation : Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience and managing the logistical components of the presentation such as the location and technology.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job:

Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands

Employee must have the ability to see written documents, computer screens and to adjust focus

This job is performed in a temperature-controlled office environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Location: Allentown, PA: 7450 Tilghman Street, Suite 104, 18106

Position Type: Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

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