Marketing Specialist

Marketing Specialist (96)# Marketing Specialist (96)Charlotte - Huntersville, NC 28078## OverviewPosition TypeFull TimeEducation Level4 Year DegreeTravel PercentageNone## Technical Marketing Specialist* Image – Maintain and uphold global corporate image* Communication – Liason between corporate and local subsidiary* Positioning - Building industry presence and credibility through digital content creation + Technical Content Creation – Developing along with Engineering – White Paper, Application Notes, Customer Experience, Product Development + Sales Enablement – Providing technical presentations and application experiences + Market Analysis – Reviewing vertical markets and creating execution plan to enter, which overcomes barriers against competitive landscape + Event Coordination – Planning, coordination and execution (trade fairs, customer training events) + Advertisement – New product and product change updates and communication* Website – Domain management, content updates* Online Content Creation – Drip marketing, social media and search engine optimization* Branding and Literature – Ensure the consistent development and distribution of regional marketing collateral that reflects HAWE’s core values and brand identity, while complying with global standards to reinforce brand recognition and integrity worldwide.## Technical Marketing Specialist* 2-3 years sales experience (if possible, in fluid technology)* Fluid Power certified with 2-year technical education or* Engineering degree or other relevant education* Knowledge of and experience in assigned sales territory* Available for heavy travel* Confident behavior in customer relations* Read and understand hydraulic circuitry* Clear and effective communication and written skills* Good organizational skills* Good problem-solving and reasoning skills* Competence to analyze after sales service needs* Great networking skills* Understanding of contact management computer programs* Basic computer skills and MS Office package #J-18808-Ljbffr