Ad Buyers Survey

We're running a paid study on the day-to-day realities of digital ad buying and campaign management. The goal is to better understand the tools, workflows, and decision-making processes professionals use to optimize their media spend. Your feedback will help evaluate the current landscape of advertising platforms.

You will participate in a remote conversational interview about your recent experiences managing ad campaigns. We will ask you to walk through your typical process for setting up, monitoring, and adjusting active campaigns. You will share specific challenges you face when allocating budgets across different channels. Finally, you will provide feedback on your preferred tools and reporting methods.

We are looking for active ad buyers, media planners, and digital marketing professionals who manage paid campaigns. You should have direct hands-on experience allocating ad spend and analyzing campaign performance metrics. We welcome professionals working at agencies, in-house marketing teams, or as independent consultants.

Fill a survey about sharing your take on an advertising concept.

Who Should Apply

• Active role as an ad buyer, media buyer, or digital marketing manager.
• Hands-on experience managing and optimizing paid advertising campaigns.
• Familiarity with tracking metrics and adjusting budgets based on performance.
• Comfortable discussing your day-to-day media buying strategies.

Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.