Marketing Manager

Job Overview

The Marketing Manager is responsible for executing property-level marketing initiatives with a strong focus on content creation, social media management, and digital marketing support. This role plays a highly hands-on function, ensuring the hotel and its outlets are consistently and compellingly represented across all digital channels.

Working closely with the Director of Sales & Marketing, this position supports brand positioning, demand generation, and guest engagement through real-time content capture, social storytelling, website support, email marketing, and campaign execution. The Marketing Manager collaborates with on-property teams and external partners to bring the hotel's experiences to life through engaging digital content and cohesive messaging.

Responsibilities

Content Creation & Storytelling

• Lead on-property content capture, including photography, video, and short-form storytelling across hotel spaces, guest experiences, events, and outlets
• Produce and edit social-first content (Reels, Stories, TikTok-style video, and photography) that reflects the property's brand voice and positioning
• Maintain a consistent content calendar aligned with seasonal programming, need periods, and brand initiatives
• Partner with operations, F&B, and sales teams to identify and capture authentic, revenue-driving moments
• Manage and organize digital assets, ensuring content libraries are current and accessible

Social Media Management

• Own day-to-day social media execution, including posting, scheduling, community engagement, and performance tracking
• Monitor and respond to guest comments, messages, and reviews in a timely, brand-appropriate manner
• Develop and execute social campaigns, giveaways, and influencer activations in collaboration with leadership
• Track performance metrics (engagement, reach, conversion signals) and optimize content strategy accordingly

Digital Marketing Support

• Support website updates through CMS platforms, ensuring content accuracy, visual appeal, and SEO best practices
• Assist in execution of email marketing campaigns, including content development, deployment, and reporting
• Partner with agencies and internal teams on paid media and digital campaigns, ensuring alignment with property needs and content strategy
• Monitor digital channel performance using tools such as Google Analytics and social insights, providing actionable recommendations

Campaigns & Promotions

• Execute marketing campaigns and promotional initiatives across social, email, and web channels
• Assist in developing campaign messaging, creative assets, and deployment plans
• Support post-campaign analysis and reporting to inform future initiatives

Brand & On-Property Alignment

• Ensure all content and communications reflect the hotel's brand identity and positioning
• Collaborate with on-property teams to support activations, events, and partnerships, capturing content before, during, and after execution
• Maintain consistency across all guest touchpoints, both digital and on-site

Tools & Systems

• Utilize content and scheduling platforms (social media tools, CMS, CRM) to manage workflows and execution
• Maintain organized digital asset management practices
• Support CRM and database initiatives through content and campaign execution

Technical & Functional Expertise

• Strong working knowledge of:
  • Social media platforms (Instagram, Facebook, LinkedIn, etc.)
  • Content creation and editing (photo/video)
  • Digital marketing fundamentals (email, SEO, paid media support)
  • Content management systems (CMS)
• Proficiency with tools such as:
  • Social scheduling and analytics platforms (Brandwatch preferred)
  • Google Analytics (basic reporting understanding)
  • Website CMS experience (Verb preferred)
  • Email marketing platforms (Revinate experience is preferred)

Qualifications

Education/Formal Training

• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred (or equivalent experience)

Experience

• 3–5 years of experience in marketing, social media, or content creation roles OR education specifically in product marketing
• Hospitality, lifestyle, or brand marketing experience strongly preferred

Knowledge/Skills

• Strong eye for visual storytelling and brand consistency
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• High attention to detail and organization
• Self-starter with a proactive, creative mindset
• Basic understanding of marketing performance metrics

Physical Demands

• Occasional standing and on-property movement for content capture
• Occasional lifting of equipment or materials up to 25 lbs

Environment

• Primarily indoor, with regular on-property presence for content capture and activations

Benefits

At Sage we create a culture of belonging. Our team members serve with creativity, and passion. Sage associates execute unforgettable experiences and take pride in our communities. We set new standards in hospitality.

The Perks:

• Sage Hotel & Restaurant Discounts across the US
• Paid vacation, sick and holiday pay
• Medical, Vision, Dental Insurance
• 401k
• Convenient Location
• Free Shift Meal
• Complimentary Parking

Salary

USD $60,000.00 - USD $80,000.00 /Yr.