Platform Operations Specialist

Requirements 3+ years of experience in content operations, creator partnerships, or media production—preferably in feed-based, social, or short-form video products

• A strong portfolio or examples of content you’ve produced or managed for consumer audiences
• Experience negotiating with and managing content suppliers, agencies, or freelance creators
• Data-informed and comfortable using analytics to guide content decisions (experience with engagement metrics, A/B testing, or content CMS tools is a plus)
• Globally minded—you understand cultural nuances in content consumption and can adapt strategies regionally
• A natural collaborator who can work across product, marketing, legal, and external partners
• Passionate about how content ecosystems work and excited to build one from an early stage

What the job involves We are building a global consumer-facing feed product from the ground up, and we’re looking for a Content Operations Specialist who lives at the intersection of content quality, ecosystem collaboration, and user obsession

• In this role, you’ll be responsible for shaping the content engine of our feed—curating, producing, and sourcing compelling content that engages users worldwide
• You’ll work closely with creators, suppliers, and cross-functional teams to build a scalable, high-quality content pipeline that fuels growth and strengthens our ecosystem
• This is a hands-on role for someone who understands not just what users want to see, but how content moves, performs, and connects within a dynamic digital environment
• Design and execute the content strategy for a global feed product—balancing localization with scalability
• Produce and oversee high-quality visual and video content tailored for feed consumption and engagement
• Source, onboard, and manage relationships with content suppliers, creators, and licensing partners across regions
• Analyze content performance data to iterate on formats, topics, and sourcing approaches
• Collaborate with product, engineering, and design teams to integrate content insights into feed ranking, personalization, and creator tools
• Stay ahead of content trends, platform behaviors, and creator economy shifts to keep our feed fresh and competitive
• Build a content foundation that drives daily active use and long-term retention of our feed product
• Establish scalable processes for content production, curation, and supplier management across markets
• Influence product development with a deep understanding of what makes content engaging in a feed environment
• Help shape AppLovin’s role in the global creator and content ecosystem

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