Marketing Communications Coordinator

Job Description

Job Description

Job Summary

The Marketing Communications Coordinator supports the development and execution of integrated communications that strengthen audience engagement, support organizational priorities and advance the Aquarium’s mission. This role serves as a communications partner to key functional areas while leading day-to-day management of the Aquarium’s social media channels.

The ideal candidate is highly organized, collaborative and detail-oriented, with strong writing, project management and analytical skills. Success in this role requires the ability to manage multiple projects simultaneously, coordinate and produce cross-functional communications and use performance insights to refine strategy and improve engagement.

Candidates must submit a resume, cover letter and writing sample to be considered for this role.

Essential Functions

Project Management & Communications

• Manage communication workflows, timelines and deliverables for campaigns, initiatives, events and projects within key functional areas
• Collaborate with internal stakeholders to support integrated communications aligned with departmental and organizational goals
• Serve as a communications liaison for designated departments by attending planning meetings, coordinating deliverables and supporting upcoming efforts
• Serve as primary editor for designated communications projects, ensuring content accuracy, consistency and timely approvals

Social Media & Audience Engagement

• Co-lead day-to-day management of the Aquarium’s social media channels, including content planning, copywriting, scheduling, publishing, community engagement, platform maintenance and optimization
• Develop and execute platform-specific social media content that supports audience engagement, brand awareness, revenue generation and organizational priorities
• Monitor social media performance, audience behavior, platform developments and emerging trends to identify opportunities for growth and improve engagement and effectiveness
• Maintain an active understanding of evolving social media best practices, platform features and content trends, applying relevant opportunities to keep the Aquarium’s social presence timely, engaging and audience-focused
• Support real-time social media coverage and content capture for Aquarium programs, events, animal stories and other organizational priorities as needed

Content Development & Storytelling

• Research, write, produce and distribute content that supports the Aquarium’s mission, programs, exhibits and revenue generation across multiple communication channels
• Develop storytelling content that strengthens audience engagement and brand awareness
• Identify emerging trends, audience opportunities and communication strategies to support organizational goals
• Support photography and video content creation as needed to support key functional areas

Analytics, Reporting & Optimization

• Track and analyze campaign performance in key functional areas across email, website and social media channels using analytics and reporting tools
• Develop reports with actionable insights and recommendations to improve communication strategies and audience engagement
• Conduct testing and assessments to evaluate audience response and identify opportunities for optimization and growth

Cross-Functional Support & Outreach

• Attend Aquarium outreach activities and events that support strategic initiatives and audience engagement
• Represent the Marketing team at select evening and special events
• Build and maintain positive working relationships with internal stakeholders, community partners and more

Knowledge, Skills and Abilities

• Experience managing organizational social media platforms, including content publishing, audience engagement and platform optimization.
• Excellent written, verbal, and interpersonal communication skills
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Ability to build and maintain effective relationships with internal teams and external partners
• Understanding of marketing and communications best practice across owned channels
• Ability to analyze performance data and apply insights to improve engagement
• Proficiency in Microsoft Office
• Familiarity with analytics, content management and project management tools preferred
• Basic photography and videography content skills preferred
• Demonstrates curiosity, adaptability and a willingness to learn, grow and apply feedback in a collaborative environment
• Self-motivated, detail-oriented and adaptable in a fast-paced environment
• Knowledge of or interest in conservation, environmental issues or related fields preferred

Note to Candidates

We recognize that some of the most compelling storytellers come from within the aquarium and zoo community. If you have experience in areas such as education, animal care, guest experience or other mission-driven roles, you may already have highly transferable skills in communication, audience engagement and translating complex or technical information into compelling public-facing stories. If you’re interested in applying those strengths in a communications capacity, we encourage you to apply.

Education and Experience Required:

• Bachelor's degree or equivalent experience in Communications, Marketing or a related field
• Minimum of 3 years relevant experience
• Experience working in a nonprofit a plus, but not required

Licenses and Certifications Required:

• Valid driver’s license and reliable transportation

Physical Requirements:

Normal office environment with average walking, standing, bending, stooping, crouching, sitting and computer and phone tasks required. Will also works outdoors as needed. Ability to lift up to 50 lbs. needed.