Marketing & Public Relations Manager

Job Description

Job Description

Johnson & Wilson is a growing family of companies specializing in real estate, development, title services, construction, affordable housing, education, and emerging technology. We are seeking a creative, energetic, and results-driven Marketing & Public Relations Manager to help elevate our brands, increase visibility, generate leads, and secure meaningful media exposure. This IS NOT a remote position.

This is a hands-on role for someone who enjoys both strategy and execution. We are not seeking someone who simply manages outside vendors. We need a marketing professional who can personally create campaigns, manage advertising, produce content, build relationships with the media, and help drive measurable business growth.

The Marketing & Public Relations Manager will oversee marketing, communications, branding, digital advertising, public relations, and lead generation efforts across multiple affiliated companies and initiatives.

The ideal candidate is highly organized, creative, tech-savvy, and understands how to generate awareness, engagement, and leads through a combination of digital marketing, public relations, and content creation.

Compensation:

$18 - $25 hourly

Responsibilities:

Public Relations & Media Outreach

• Write and distribute press releases
• Build relationships with local, regional, and national media
• Pitch stories to journalists, magazines, podcasts, television, and radio outlets
• Secure media coverage and speaking opportunities
• Identify award, recognition, and publicity opportunities
• Coordinate interviews, community outreach, and public appearances

Digital & Print Advertising & Lead Generation

• Create, manage, and optimize Meta (Facebook and Instagram) advertising campaigns
• Create, manage, and optimize Google Ads campaigns
• Develop retargeting and remarketing campaigns
• Track campaign performance and return on investment
• Build and improve lead-generation funnels
• Support recruiting, business development, and customer acquisition efforts

Social Media Marketing

• Create and execute content calendars
• Develop engaging social media content across multiple brands
• Be in direct communication with current social media contacts
• Create graphics, videos, reels, and promotional materials
• Grow social media audiences organically and through paid campaigns
• Monitor engagement and respond to opportunities for community interaction

Website Management & SEO

• Update and maintain company websites
• Create and optimize landing pages
• Improve search engine optimization (SEO)
• Monitor website analytics and traffic
• Improve online visibility and search rankings
• Manage Google Business Profiles and related digital assets

Brand Management

• Ensure consistent branding across all companies and platforms
• Develop and design marketing materials, brochures, presentations, and promotional assets
• Support company events, sponsorships, and community initiatives
• Assist with marketing campaigns for real estate, construction, title, education, technology, and nonprofit initiatives

Email & CRM Marketing

• Create and manage email marketing campaigns
• Develop automated follow-up and nurture campaigns
• Assist with database marketing and client re-engagement efforts
• Support customer relationship management initiatives

Qualifications:

Required

• Experience in marketing, communications, public relations, and digital advertising
• Strong written and verbal communication skills
• Experience in creating content and graphic design
• Experience with Meta Ads and Google Ads
• Experience with retargeting and remarketing campaigns
• Experience updating and managing websites
• Understanding of SEO best practices
• Strong organizational and project management skills
• Ability to manage multiple projects and brands simultaneously
• Proficiency with Canva and marketing design tools
• Tech and Computer Engineering are a plus

About Company

Contact us today to learn more about available positions and how you can become part of our dynamic team. Let’s work together to turn your real estate aspirations into reality.

At Johnson & Wilson Companies, we’re committed to empowering agents to succeed on their own terms. Join us and unlock your potential for success in the exciting and ever-evolving world of real estate.