Brand Educator - Denver, Boulder & Surrounding Areas

Brand Educator

Come work with us! We are specifically looking for candidates that live in Denver, Colorado Springs, Boulder & Fort Collins areas. Candidates should have flexible schedules. However, most activations do occur Thursdays - Sundays between 4pm-12am. Activations are typically 2-4 hours in length. Hourly wage $30-$40 per hour. Candidates must be 21yrs. and older.

Brand Educators (BE's) are brand enthusiasts that educate consumers on high profile brands at on and off premise locations as well as special events. They must be able to deliver safe and unique experiences, and help consumers make informed brand decisions. They interact and actively engage consumers at the point-of-purchase with the end goal of reinforcing brand affinity, increasing brand awareness and increasing sales. Brand Educators embody the products they represent and humanize the brand. They build consumer trust by providing product knowledge and education.

BE's have a wide range of job responsibilities; engage consumers and influence purchase decisions, complete required online mobile reporting, take and upload quality photos, facilitate company issued credit card transactions & reconciliation + the ability to travel to / from events. Reliable, dependable, professional, friendly + fun.

Events can take place anywhere from local retailers to bars & nightclubs to stadiums. We're all adults here (21+ only please) - you must be reliable to complete all job-related responsibilities. Flakes need not apply!

MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events BE's are required to complete regular online paid trainings to stay informed on our client's brands. BE's must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge.

This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee the employee will be assigned to any particular quantity of assignments. Individuals must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the North America Diageo Marketing Code.

PRIMARY RESPONSIBILITIES:

• Follow All Covid-19 related Safety Guidelines to deliver a safe experience
• Actively engage and educate consumers at the point of experience, purchase, and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete paid digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
• Distribute premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up activation materials to execute assigned activations or events
• Ensure proper care and return of company property (i.e. – uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

REQUIRED SKILLS & EXPERIENCE:

• Outgoing, ability to learn and communicate Brand Knowledge - paid training provided!
• Ability to translate brand information to consumers in a relatable manner.
• Must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
• Reliable – Individual must always arrive to events ready to start on time, and must work until event end

PHYSICAL & OTHER REQUIREMENTS:

• Able to stand/walk for extended periods of time
• Able to carry heavy trays, boxes, objects up to 50lbs.
• Must have reliable mode of transportation to be able to transport yourself as well as activation materials
• Able to maintain a pleasant disposition under stress
• Satisfy consumer appeal and client marketing requirements
• Approachable and able to engage consumers
• Dependability a must -- flakes need not apply!