Head of E-Commerce & Marketing
InfoStride
Reports To: CEO About the Role We are seeking a strategic and hands‑on Head of E-Commerce & Marketing to lead digital commerce, performance marketing, and brand growth initiatives for a nationally recognized fashion retail brand. This role will drive online revenue growth, customer acquisition, retention, and omnichannel strategy while leading cross‑functional teams and reporting directly to the CEO. Key Responsibilities Own e‑commerce P&L and drive revenue growth Lead Shopify Plus optimization, CRO, UX, and merchandising Manage paid media, SEO, influencer, email, and SMS marketing Drive customer acquisition, retention, loyalty, and personalization strategies Lead brand campaigns, content strategy, and digital storytelling Collaborate across merchandising, retail, operations, and creative teams Mentor internal teams and manage agencies/vendors Track KPIs including ROAS, CAC, LTV, and conversion performance Qualifications 8–10+ years in e‑commerce, digital marketing, or DTC retail 3+ years in a leadership role Strong experience with Shopify/Shopify Plus, Meta Ads, Google Ads, Klaviyo, and analytics tools Proven success scaling fashion, apparel, or retail brands Strong analytical, leadership, and communication skills Preferred Experience in women’s fashion, plus‑size, or multicultural brands Omnichannel retail and retention marketing experience What We Offer Executive leadership opportunity reporting to the CEO Competitive compensation + performance incentives High‑growth, collaborative work environment #J-18808-Ljbffr InfoStride
Vacancy posted 4 days ago
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