Digital Marketing Specialist

Digital Marketing Specialist

At Coloplast Poland, for 25 years we have believed that each of us has the power to improve patients' lives. Our activities cover Ostomy Care, Continence Care, Wound and Skin Care, Clinical Urology, as well as care for patients after Laryngectomy and those with Tracheostomy. Every day, our Employees create a better world with empathy and passion!

You will be part of the local Marketing Team at Coloplast Poland – a team of experienced and passionate professionals focused on product and clinical marketing. As the market leader in key categories such as Ostomy and Continence Care, we take pride in shaping standards of care and delivering high-quality solutions to patients and healthcare professionals. Our Team is responsible for driving brand strategy, market development, and product positioning across core therapeutic areas, working in close collaboration with our Sales and Consumer Care Teams. We play a central role in translating global strategies into impactful local initiatives that truly make a difference. We value strategic thinking, ownership, collaboration, and staying close to the needs of our users. Joining our Team means becoming part of a purposeful journey to improve the lives of people who rely on our products every day.

As a Digital Marketing Specialist, you support and coordinate local digital marketing activities across key channels and platforms, ensuring alignment with brand, category, and business objectives. You play an important role in strengthening digital engagement, supporting customer communication, and contributing to impactful digital campaigns and educational initiatives. You work closely with Market Managers, Clinical Team and Coloplast Business Centre to execute digital activities, optimize customer journeys, and monitor campaign performance. You help ensure that digital communication remains consistent, compliant, user-focused, and aligned with the company's strategic priorities.

Key Responsibilities:

• Supports execution of local digital marketing activities aligned with overall marketing and category strategies
• Coordinates selected digital channels including websites, email marketing, and social media, ensuring content accuracy, compliance, and consistency
• Monitors digital campaign performance and supports preparation of reports, insights, and KPI tracking in cooperation with relevant stakeholders
• Supports optimization of user experience and customer engagement across digital touchpoints
• Coordinates digital campaigns (product, educational, lead generation) in cooperation with Market Managers and Clinical Team
• Monitors content performance indicators such as engagement rates (ER), click-through rates (CTR), and open rates (OR), providing regular performance insights
• Supports communication with online audiences across digital platforms to strengthen engagement and brand awareness
• Supports SEO/SEM activities, traffic-building initiatives, and ongoing digital optimization efforts
• Cooperates with Event & Asset Specialist in coordination of digital content and campaign materials
• Coordinates cooperation with external digital agencies and vendors where applicable
• Supports organization and technical coordination of webinars and digital educational activities for patients and healthcare professionals
• Ensures that digital activities are conducted in line with legal, regulatory, and data privacy requirements
• Monitors digital trends, tools, and best practices, proactively suggesting improvements and new solutions
• Supports cross-functional digital initiatives and cooperation with other departments where needed

Requirements:

• Bachelor's degree in Marketing, Communication, Digital Media, or related field
• Minimum 3 years of experience in digital marketing or related marketing activities
• Experience in digital communication channels including websites, social media, email marketing, and basic analytics
• Good understanding of digital marketing tools and campaign performance monitoring
• Experience in cooperation with agencies and cross-functional teams is an advantage
• Understanding of healthcare communication and compliance requirements is an advantage
• Fluent Polish (written and spoken) and communicative English
• Good organizational skills, proactive attitude, and willingness to learn in a dynamic digital environment

Competencies:

• Deep customer and patient-centric mindset
• Goal- and performance-driven with a high sense of ownership
• Capable of working independently and within international matrix structures
• Creative and proactive approach to problem solving
• Ability to build trust and foster collaborative partnerships, both internally and externally
• Embraces a healthy work–life balance and promotes a respectful and inclusive workplace culture

We Offer:

• Employment contract for a fixed term of 6 months with the possibility of extension
• On-site work from our Warsaw office with limited remote work option
• Bonus scheme
• Working hours: 08:00–16:00 or 09:00–17:00
• A fantastic work atmosphere based on respect and partnership
• Private medical care
• Sports cards
• Life insurance
• Restaurant card
• Delicious coffee and fresh fruit in the office

Recruitment Details:

We will continuously review applications and invite selected candidates for further recruitment steps. The recruitment will be closed once the right candidate is found.