Digital Marketing Manager

Digital Marketing Manager

The statements included in this position description are intended to describe the general nature and level of work being performed. They are not intended to be a comprehensive list of responsibilities, duties, and skills requirements as they may change at any time with or without notice.

ACRT Services is an equal opportunity and affirmative action employer (EEO/AA).

About The Team

From coast to coast and everywhere in between, ACRT Services and its family of companies is looking to hire the industry's best talent. We're looking for independent, self-driven people who turn challenges into solutions. People who want to use their careers to help utilities keep their customers in power. People who want to help us sustain our world. If that's you, then we want to talk. Explore our open positions now and start a career that can make a difference for others nationwide.

About The Role

The Digital Marketing Manager is responsible for developing and executing data-driven digital strategies that improve brand visibility, optimize paid media performance, and nurture leads throughout the customer journey. This role is central to formalizing CRM-driven campaigns, implementing lead scoring frameworks, and leveraging market intelligence to support growth goals. The ideal candidate is analytical, agile, and adept at orchestrating multi-channel digital campaigns.

Key Responsibilities

• Design and implement CRM-based lead nurturing programs with automated workflows in HubSpot.
• Establish lead scoring models and content mapping to effectively engage and qualify prospects.
• Manage and optimize paid digital advertising, including an expanded Google Ads strategy ($80K+/year).
• Conduct SEO audits and execute ongoing improvements to increase search visibility and traffic.
• Create digital outreach strategies that enhance cold outreach effectiveness and improve engagement.
• Build and manage dashboards and reporting tools to track digital campaign performance and inform strategic decisions.
• Collect, analyze, and distribute market intelligence insights to the marketing and sales teams.
• Support internal communication goals through consistent digital messaging frameworks.

Must Haves

• 8+ years of experience in digital marketing with a focus on CRM, email marketing, and lead generation.
• Strong expertise in Google Ads, and SEO/SEM strategy.
• Experience with marketing automation, lead scoring, and performance reporting.
• Analytical mindset with the ability to translate data into actionable insights.
• Familiarity with B2B marketing, account-based marketing (ABM), and cold outreach campaigns.

Your Skills

• Ability to multi-task, and work independently and as a team
• Project management skills
• Excellent communication skills, comfortable interacting with management and customers
• Excellent attention to detail for problem solving and finding

We are an Equal Employment/Affirmative Action Employer

We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at View email address on click.appcast.io and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c).