Senior Lead, Global Audience Intelligence

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.The ExperienceThis role sits at the center of Salesforce's global marketing intelligence function, leading audience segmentation strategy and targeting governance across campaigns, events, paid media, and sales activation programs. You'll partner with Data Science, Data Cloud, Analytics, and Field Marketing teams to build the audience-first infrastructure that powers pipeline and revenue growth - and help shape how AI-driven, agentic growth motions scale across every customer touchpoint. This is a hybrid role with three days in office each week.What You'll Actually Be DoingDefine and evolve enterprise-wide audience segmentation strategies using machine learning, behavioral signals, pipeline intelligence, and intent data to drive coordinated activation across campaigns, channels, and sales motionsPartner with Data Cloud, Data Science, and Analytics teams to operationalize predictive insights, improve targeting precision, and build scalable frameworks that support AI-enabled and agentic growth systemsLead contact acquisition and enrichment strategies to close coverage gaps within strategic accounts, partnering with data vendors and internal stakeholders to prioritize high-value opportunitiesEstablish governance models, operational processes, and enablement resources that scale audience operations globally and reduce fragmentation across teams and regionsYou're Our Person If...You have strong SQL skills and hands-on experience querying databases, building audience segments, and managing data schemasYou've worked in a global or multi-BU environment and understand how regional data nuances affect targeting strategyYou have a proven track record of cross-functional collaboration with Technical Product Managers, Data Engineers, and Marketing Operations teamsEven Better If...You hold a Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer credentialYou have direct experience with Salesforce Data Cloud or Data360 for audience activation and segmentation automationYou've built or contributed to audience taxonomy frameworks or canonical segmentation standards at scaleYou have exposure to AI-powered or agentic marketing systems and audience-first orchestration modelsUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: #J-18808-Ljbffr Salesforce