AVP, Specialty & Wellness Marketing, Focus Markets

Role Summary/Purpose: Synchrony is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness focus markets. This role will own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships, and independents, working under the VP, Specialty and Wellness. This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from our focus markets. This is a client facing, individual contributor role (no direct reports) with high visibility and significant cross-functional leadership responsibilities. Essential Responsibilities: Client/Partner Ownership & PlanningServe as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners; align marketing priorities to partner objectives and S&W growth goals.Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders.Support partner operating rhythms including campaign plans, program updates, and QBR content. B2B & B2B2C Campaign Strategy and ExecutionLead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive:provider/location onboarding and engagementconsumer applications, approvals, and purchase volume growthusage and retention through lifecycle motionsExecute targeted account-based/segment-based marketing for priority partner segments and locations.Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams.Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams.Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits). Measurement, Insights, and OptimizationUse analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI). Cross-Functional Leadership (No Direct Reports)Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.Perform other duties and/or special projects as assigned. Qualifications/Requirements: Bachelor's Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience. Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location). Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders. Demonstrated experience in B2B marketing; B2B2C experience strongly preferred. Willingness to travel up to 30%. Ability and flexibility to travel for business as required. Desired Characteristics: Experience with multi-location, franchise, or enterprise partner models. Healthcare/wellness, specialty services, or financial products marketing experience (plus). Experience with Salesforce CRM and Marketing Cloud (or comparable platforms). Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization. Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations. Strong communicator and collaborator with the ability to influence without authority. The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. Grade/Level: 11 Our Way of Working : We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. Eligibility Requirements: You must be 18 years or older You must have a high school diploma or equivalent #J-18808-Ljbffr Synchrony