Senior Analyst Vehicle Marketing Series

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the worlds most admired brands Toyota is growing and leading the future of mobility through innovative high-quality solutions designed to enhance lives and delight those we serve. Were looking for talented team members who want to Dream. Do. Grow. with us.

Job Description

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment (e.g. H-1B O-1 E-3 H-1B1 TN F-1 OPT F-1 STEM OPT F-1 CPT job flexibility benefits also known as I-140 or Adjustment of Status portability etc.) now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future.

What Youll Be Doing

• Lead the development of comprehensive product and community strategies ensuring alignment and commitment to these strategies among internal teams and external partners; oversee the effective execution of strategic initiatives to meet business objectives and solve marketing problems
• Serve as the subject matter expert for the assigned vehicle(s) providing deep insights and authoritative guidance on product positioning competitive differentiation and market trends to influence strategic decisions
• Orchestrate integrated marketing communications rooted in strategy across advertising production traditional media social media digital marketing content marketing lead generation reporting and measurement
• Define target customer by conducting and coordinating analytical research and applying findings to create tailored tactics and strategies that communicate clear and compelling brand messaging
• Interface with agency teams and lead project management oversight for campaign and creative asset development ensuring process milestones and budget requirements are achieved while finding additional production cost saving opportunities
• Maintain continuous 360-degree understanding of product features specifications customers competitors Communities communication targets and segment dynamics and apply this knowledge to all marketing project decisions
• Integrate user research market analysis and inter-departmental feedback into product requirements to ensure products meet customer needs
• Develop and manage detailed product specifications documents used in the development of consumer facing collateral materials digital assets quick reference guides and training materials
• Perform ad hoc reporting and analysis to support team objectives to include pricing sales performance and ROI analyses
• Manage vehicle prototypes fleet and requests on an ongoing basis
• Build strong relationships and collaborate across teams to establish credibility navigate complex projects and execute product and Community strategies to achieve business goals
• Lead product launch sustain and lifecycle management support across customer and Community touchpoints working closely with internal stakeholders
• Utilize advanced analytical skills to interpret complex data sets identify trends and provide actionable insights to create compelling stories that drive strategic marketing decisions and continuous process improvements
• Represent the team in key meetings discussions and events effectively communicating objectives updates and feedback to stakeholders and leadership as the go-to expert on vehicle strategy
• Proactively identify opportunities and take initiative to drive improvements solve problems and contribute to team success
• Build cross-divisional relationships to deepen understanding of operations and foster collaboration in achieving shared departmental goals

What You Bring

• Bachelors degree (or higher)
• Experience in product marketing product development PR consumer insights corporate planning advertising sales and/or pricing with a strong emphasis on strategy development and execution
• In-depth understanding of automotive landscapes including hybrid plug-in hybrid and battery electric vehicles
• Understanding of overall Community Based Marketing concepts assigned Community details key performance indicators (KPIs) and how they relate to Product Marketing Strategy
• Must be able to comprehend complex marketing plans define and identify KPIs utilize relevant tools and technologies and complete the Plan-Do-Check-Act (PDCA) cycle for future campaigns
• Ability to build credibility and collaborate with internal stakeholders and external partners to execute product strategy
• Thorough understanding of marketing metrics and analytics proactive in analyzing performance and suggesting improvements can apply strategic thinking problem solving and hypothesis-driven data analysis
• Demonstrated experience translating unstructured data into actionable insights for decision making
• Experience as a project lead or project management level role in a strategic product marketing or product strategy management work assignment
• Proven ability to effectively manage and steward marketing budgets ensuring optimal allocation of resources to maximize return on investment and achieve strategic objectives
• Experience in Microsoft Suite skills (i.e. Word Excel PowerPoint) with ability to manipulate and create pivot tables and functions for data-driven storytelling
• Strong communication skills and business acumen to understand corporate strategy and present actionable findings to management as a trusted subject matter expert
• Able to work well independently and as part of a cohesive team
• The ability to travel up to 15% domestically and internationally

Added Bonus If You Have

• MBA or advanced business degree
• Automotive or high-tech product launch experience
• Relevant experience applying prominent marketing strategy models for a large global brand
• Familiarity with key automotive market data sources (examples: Maritz NVCS & NVAS PIN Polk Insight JD Power studies GfK studies Tableau etc.) or demonstrated competency to quickly learn and use these tools
• Experience in an environment where capable of both high-level strategic responsibilities and tactical tasks such as report creation and data analysis

What Well Bring

During your interview process our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork flexibility and respect
• Professional growth and development programs to help advance your career as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match as well as an annual retirement contribution from Toyota regardless of whether you contribute (if applicable)
• Paid holidays and paid time off
• Referral services related to prenatal services adoption childcare schools and more
• Tax Advantaged Accounts (Health Savings Account Health Care FSA Dependent Care FSA)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star.

Applicants for our positions are considered without regard to race ethnicity national origin sex sexual orientation gender identity or expression age disability religion military or veteran status or any other characteristics protected by law.

Have a question need assistance with your application or do you require any special accommodations Please send an email to .

Required Experience:

Senior IC