Global Product Manager

Brecknell Scales Global Product Manager

The Brecknell Scales Global Product Manager owns the full product lifecycle and global strategy for the Brecknell Scales portfolio (with additional Salter and AWTX branded products). This is a hands-on role that blends strategic product management with technical sales support and supplier relationship management.

Brecknell focuses on affordable, easy-to-use, competitively priced scales primarily sourced from China (approx. 80% of volume). Key markets include medical, veterinary, food service/POS, postal/mail/shipping, and sports fishing. The role drives revenue growth, maintains strong margins where possible through unique/owned designs, mitigates risks from market saturation and direct-from-China competition, and ensures products remain simple, compliant, and low-maintenance to minimize technical support calls.

Product Management Responsibilities:

• Own the end-to-end product lifecycle for the entire Brecknell Scales portfolio — from new product discovery and market validation through launch, growth, maturity, and obsolescence/end-of-life planning.
• Conduct regular product health checks and market analysis per key sector (medical, vet, food service, postal, etc.) to identify gaps, growth opportunities, and missing product needs.
• Translate customer, sales, and market insights into clear product requirements, prioritized feature requests, and a multi-year global product roadmap.
• Act as the primary voice of the customer and global market, ensuring Brecknell products remain simple to set up and use "out of the box" while reducing technical support needs.
• Define and maintain product positioning, value propositions, and go-to-market strategies, with emphasis on globalization (harmonized SKUs across USA, UK, and ROW where possible).
• Lead New Product Introduction (NPI) activities, targeting faster time-to-market (ideally 5–6 months), including pricing strategy, launch planning, sales enablement, training, brochures, manuals, datasheets, and website updates.
• Manage supplier relationships with key Chinese partners, including price negotiations, quality improvements, lead time management, new product development, and proactive identification of next-generation suppliers to maintain cost competitiveness and quality.
• Monitor and resolve obsolescence, component shortages, inventory/SMI/stockout issues, and quality holds in collaboration with purchasing, quality, and regional teams.
• Ensure full regulatory compliance across regions (NTEP, OIML, NSF, FDA registration/listing, UPC-A/EAN-13 barcodes, safe battery shipping certificates, etc.) and manage associated annual fees/renewals.
• Analyze product performance metrics (sales, margin, adoption, returns, warranty data, customer feedback) and conduct competitive analysis to drive improvements, portfolio rationalization, and margin protection on unique/owned products (e.g., Electrosamson, 6700U, ZP and Salter products).
• Partner with marketing to keep all product documentation, images, quick-start guides (including French/Spanish), and sales tools up to date.
• Interpret technical specifications, drawings, and datasheets, translating them into clear, customer-friendly language and supporting private labeling/OEM opportunities.
• Drive initiatives for product enhancement to extend product lifecycle, keep products simple, easy to use and low-cost while adding smart features/benefits.
• Support annual pricing reviews, price list updates (including Shopify/discontinued lists), and PLS/phase-out decisions.
• Provide Technical support to customers and end users for the UK/RoW (NA tech support provided from Fairmont

Technical Sales & Commercial Responsibilities:

• Provide expert technical sales support for complex enquiries, RFQs, tenders, and end user customer applications across the Brecknell (Salter and AWTX ZP) range.
• Identify end user opportunities for strategic Brecknell (and AWTX) products, namely the 6700 series, ElectroSamson and ZP ranges. This will likely require onsite visits with the end user.
• Collaborate with sales and channel partners, to develop account plans, drive cross-selling/upselling, and accelerate new business opportunities.
• Participate in key customer visits, trade shows (e.g., Interweighing), negotiations, product demonstrations, and training sessions for sales teams, rep groups, channel partners and end user customers.
• Help resolve escalated technical issues, objections, and quality concerns to protect revenue and customer satisfaction.
• Support promotional campaigns, product launches, and initiatives aimed at increasing market penetration in medical, vet, food service, postal, industrial and fishing segments.
• Travel as required for customer engagements, supplier visits in China and India, trade shows, and internal alignment meetings.

What We Are Looking For

• Proven product management experience ideally, in the weighing/scales industry, or similar technical/consumer hardware products, ideally with exposure to China-sourced supply chains.

• Strong technical competence in mechanical, electrical, and software aspects of scales and indicators, with the ability to understand and simplify complex specification and certification requirements for end users.

• Understanding of global compliance and certification requirements (NTEP, OIML, NSF, FDA, barcode systems) and experience managing supplier lifecycles, quality issues, lead times, and cost pressures.

• Excellent communication skills (written and verbal) at all levels — with customers, distributors, internal teams (USA/UK/China), and senior stakeholders.

• Strong analytical and data-driven decision-making skills, combined with practical problem-solving for customer applications and business outcomes.

• Self-motivated with excellent organizational skills; able to manage multiple priorities, projects, and ongoing tasks (e.g., manuals updates, supplier evaluations, pricing).

• Experience or willingness to engage directly with Chinese suppliers, conduct supplier visits, and drive development projects.

• A results-oriented mindset focused on growing revenue while protecting margins, reducing time-to-market, minimizing stockouts, and keeping products simple and reliable.

• Knowledge of key Brecknell markets (medical, vet, food service, postal, industrial fishing) and distribution channels (retail, catalogues, internet, dealers, OEM) is highly desirable.

Travel to the UK, China, India, trade shows, and customer sites expected.

Education: High School Diploma or equivalent

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Compensation Information:

$80,800 - $121,200

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