Director of Sales

Job Title

Director of Sales

Company

Shamin Hotels

Location

Richmond, VA23235

Salary Range

$90,000.00 - $93,000.00 (Base + Commission per year)

Position Overview

The Director of Sales oversees all aspects of sales and revenue generation for a hospitality establishment, including hotel accommodations, catering services, and food and beverage outlets. They develop and execute strategic sales plans to drive business growth, maximize revenue, and achieve sales targets across all areas of the operation.

Responsibilities

• Sales Strategy Development:
  • Develop and implement comprehensive sales strategies to increase revenue and market share for hotel rooms, catering services, and food and beverage outlets.
  • Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and innovation.
  • Set sales targets and goals for the sales team and monitor performance against objectives.
• Client Relationship Management:
  • Cultivate and maintain relationships with corporate clients, event planners, travel agents, and other potential customers.
  • Conduct sales meetings, presentations, and site tours to showcase hotel facilities, catering services, and food and beverage offerings.
  • Respond to inquiries, prepare proposals, and negotiate contracts for group bookings, events, catering services, and dining reservations.
• Revenue Generation:
  • Drive sales revenue by promoting hotel accommodations, meeting spaces, banquet facilities, catering services, and food and beverage outlets.
  • Maximize occupancy rates and average daily rates (ADR) through effective pricing strategies and revenue management techniques.
  • Identify opportunities for upselling and cross‑selling of hotel amenities, catering packages, and dining experiences to enhance guest satisfaction and increase revenue.
• Team Leadership and Training:
  • Recruit, train, and supervise the sales team, including sales managers, coordinators, and support staff.
  • Provide leadership, guidance, and performance feedback to ensure team members meet sales targets and deliver exceptional service.
  • Foster a positive and collaborative work environment that encourages teamwork, creativity, and professional growth.
• Marketing and Promotion:
  • Develop and execute marketing campaigns and promotional activities to drive awareness and demand for hotel accommodations, catering services, and food and beverage offerings.
  • Collaborate with the marketing team to create marketing materials, advertisements, and online content.
  • Participate in industry events, trade shows, and networking opportunities to promote the hotel.
• Budget Management:
  • Develop and manage sales budgets, forecasts, and financial reports.
  • Monitor sales expenses, commissions, and incentives to ensure cost‑effectiveness and profitability.
  • Control sales‑related costs and overheads to maximize profitability and ROI.

Top Requirements

• Team Up: Be Golden, Collaborate and Help Others Succeed.
• Own It: Be a role model, Embrace Responsibility and Keep Learning.
• Passionately Serve: Be Positive, Care Deeply and Create Memories.

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, or related field (preferred).
• Proven experience in hotel sales, catering sales, food and beverage sales, or hospitality management with a focus on sales and revenue generation.
• Strong sales, negotiation, and presentation skills.
• Excellent organizational and multitasking abilities.
• Leadership and team management skills, with the ability to motivate and inspire others.
• Knowledge of hotel operations, catering services, food and beverage trends, and revenue management principles.
• Proficiency in sales and customer relationship management (CRM) software.
• Flexibility to work evenings, weekends, and holidays as required.

Benefits

• Competitive pay.
• Health, dental, vision, accident and short/long term disability insurance.
• Pet insurance.
• Gym membership discounts.
• Paid time off and paid holidays.
• Shamin Perk discounts on tickets, rental cars, and attractions.
• Footwear discounts.
• 401(k) plan with company match.
• Employee discounts at Branded Hotels.

Equal Opportunity Employment

Shamin Hotels is an equal opportunity employer and welcomes applications from individuals of all backgrounds. We thank all applicants for their interest, but only those selected for an interview will be contacted.

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