Marketing Associate

Marketing Associate

*This is a West Allis/Allenton, WI onsite job based opportunity.*

The Marketing Associate will serve as a hands-on marketing and product marketing resource responsible for supporting day-to-day marketing execution, product management activities, new product development, content development, digital marketing, events, sales enablement, and reporting for assigned business units or brands. This full-time position is intended for a marketing professional with 2 to 4 years of experience who can manage projects independently, collaborate across sales, engineering, operations, and leadership, and help strengthen brand visibility, customer engagement, product positioning, and lead generation in manufacturing, industrial, and data center markets.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

• Content Creation and Campaign Support
• Graphic Design and Brand Management
• Digital Marketing and Website Support
• Event and Trade Show Support
• Market and Business Unit Support
• Product Management and New Product Development Support
• Sales Enablement and Product Marketing Support

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree in Marketing, Business, or a related field preferred.

2 to 4 years of marketing, product marketing, or related experience preferred; experience in B2B, manufacturing, industrial, data center, or technical markets is a plus.

Experience supporting product launches, product marketing, stage-gate processes, or cross-functional product development projects is a plus.

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

Experience with social media platforms, email marketing, website content management, and content creation tools.

Familiarity with Canva, Adobe Creative Suite, CRM/marketing automation tools, Google Analytics, product information management, or similar tools is a plus.

General Skills

Excellent written and verbal communication skills

High attention to detail and commitment to accuracy

Self-motivated with the ability to take ownership of assigned marketing and product-related projects and serve as a reliable point person for assigned business areas

Time management skills: Ability to prioritize, organize, and perform multiple tasks in a deadline-driven environment

Able to work well within a team, as well as work independently on marketing, product, and cross-functional projects with limited day-to-day direction

Ability to communicate effectively

Ability to travel to tradeshows/conferences/job sites up to 5%