Technical Marketing Specialist

Job Title: Technical Marketing Specialist Company: Gamers Guild Location: Phoenix Hours: Day Shifts Job Type: Full-Time About Gamers Guild Gamers Guild is a company based on a simple idea: creating a safe, inclusive, and fun gaming space for EVERYONE, but specifically (due to it frequently not being so) minors, LGBTQ, persons of color, and women . We have a Code of Conduct in our stores that we expect everyone to follow and strongly enforce. Gamers Guild is proud to be a Certified Neurodiverse Workplace™ (CNW) accredited by the International Board of Credentialing and Continuing Education Standards (IBCCES). Our Vision is to constantly improve our services, offerings, and community support while achieving the growth and stability necessary to offer new locations to a wider number of people. Ultimately, we hope to see a Gamers Guild in every city in North America: all united in their love of safe & fun gaming for all! Role Overview A Technical Marketing Specialist at Gamers Guild plans, builds, runs, and optimizes our paid digital advertising, and makes sure customers can find us wherever they search, including traditional search engines and AI assistants. This role owns campaign setup, tracking, budgets, and reporting across Meta and Google Ads (and other platforms as needed), turning spend into measurable store visits, online sales, event attendance, and qualified business leads. You will work closely with the Chief Marketing Officer, the design team, and leaders across our retail stores, Forks & Boards, e-commerce, and Publisher Services to make sure every dollar is tracked, every campaign is accurate, and every result is reported clearly. Key Responsibilities Plan, build, launch, and manage paid campaigns in Meta Ads Manager (Facebook and Instagram) and Google Ads (Search, Performance Max, Display, YouTube, and Shopping) Manage campaign budgets and pacing, and report spend against results to the Chief Marketing Officer on a regular schedule Build and manage audiences, including retargeting, lookalike, customer list, and location-based audiences for our physical stores Run structured A/B tests on creative, copy, audiences, bidding, and landing pages, document what was learned, and apply it to future campaigns Manage Google Merchant Center product feeds and Shopping campaigns for our e-commerce store, keeping pricing, availability, and product data accurate Maintain Google Business Profiles for each store location (hours, events, photos, posts, and review responses in coordination with store leadership) Support technical SEO: site audits, page speed, structured data and schema markup, metadata, internal linking, and indexing issues Improve AI discoverability (sometimes called AI Optimization, AEO, or GEO) so our stores, products, events, and services are accurately represented in AI assistants and AI-generated search results Build and maintain dashboards and reports that turn platform data into clear recommendations, not just numbers Partner with the content team on ad creative and landing pages, providing specs, performance feedback, and testing ideas Support B2B lead generation campaigns for Publisher Services, including lead forms, tracking, and handoff to our CRM Ensure every ad, audience, and targeting choice complies with platform policies, privacy requirements, and our Code of Conduct, with particular care for ads that could reach minors Stay current on platform changes, privacy updates, and new ad formats, and recommend when and how we should adopt them Qualifications Commitment to Our Code of Conduct: At Gamers Guild, we prioritize creating an inclusive and respectful environment for all customers and employees. Our staff must believe in, uphold, and reflect our Code of Conduct, ensuring that our internal brand messaging remains welcoming, ethical, and aligned with our community standards. (Read more at Required: 2 to 4 years of hands-on experience managing paid digital advertising, with direct accountability for budget and results Proficiency in Meta Ads Manager and Google Ads, including campaign structure, bidding strategies, audience building, and optimization Working knowledge of Google Analytics 4 and Google Tag Manager, including setting up and troubleshooting conversion tracking Working knowledge of SEO fundamentals (keywords, titles and meta, site structure, internal linking, schema markup) Familiarity with how AI assistants and AI search features surface businesses and products, and how to improve visibility in them Ability to analyze campaign data, explain what it means in plain language, and recommend specific next steps Experience with e-commerce platforms (Shopify, WooCommerce, or similar) and product feeds Experience with Google Workspace and Microsoft Office, including spreadsheets for reporting and budget tracking Strong organization habits: campaign naming conventions, documentation, budget tracking, and meeting deadlines Reliability and attention to detail, especially around dates, pricing, product variants, event information, and budgets Ability to collaborate with multiple teams (retail, events, restaurant, fulfillment, Publisher Services) and gather accurate information quickly Google Ads and/or Meta certifications Experience with local and multi-location marketing (Google Business Profile, location targeting) Experience with B2B lead generation and CRM tools such as HubSpot Experience with additional ad platforms (TikTok, Reddit, YouTube, Microsoft Advertising, LinkedIn) Basic HTML and CSS comfort for landing pages and tracking code Familiarity with tabletop gaming culture and products (board games, TCGs, RPGs) A portfolio or case studies showing campaigns you managed, with results, is required with the application. Why Join Gamers Guild? Creative Freedom:Bring your ideas to life in a fun and passionate industry. Innovation is absolutely welcome and actively encouraged here at Gamers Guild; show us what you’ve got! Growth Opportunity: Be part of a growing small business where your input directly impacts our success as we rapidly expand. > Community Focus: Work with a team dedicated to fostering a vibrant and inclusive gaming culture. Employee Benefits: Health, Dental, Vision, and Hospital Indemnity Insurance available Parental Leave(up to 12 weeks) PTO up to 20 days/year depending on tenure. Sick time of 5 days/year. Competitive pay based on experience Employee discounts on products - usually cost + 10%, with some exceptions and 20% discount at Forks & Boards Free Gamers Guild AZ membership. Payroll Advance - eligible after 120 days of employment, up to 5% of your annual pay. Limit goes up with tenure. Gym membership reimbursement, up to $15/month Gamers Guild is an equal opportunity employer and values diversity and neurodiversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr