Director, Product Marketing

Description

Spectra Logic is a recognized leader in data protection, preservation, and cyber-resilient storage at scale. For more than four decades, we have specialized in helping organizations manage, store, and defend high-value data across tape, object, and hybrid cloud architectures. As AI, advanced analytics, and regulatory mandates drive exponential data growth, enterprises, research institutions, and government agencies increasingly rely on our scalable, power-efficient, and resilient storage foundations.

Spectra Logic is seeking a high-impact Director, Product Marketing to shape market perception, refine strategic positioning, and drive go-to-market execution for our data storage and data management portfolio. This is a visible, high-responsibility role that influences how our solutions are positioned across enterprise IT, HPC, research, media and entertainment, and regulated industries.

The ideal candidate combines deep infrastructure marketing experience with strong technical fluency and strategic thinking. This individual will own end-to-end messaging and narrative development, partner closely with product management, sales, and executive leadership, and help elevate Spectra Logic’s voice in AI-era infrastructure, cyber resilience, and exabyte-scale data preservation.

Candidates must reside within commuting distance of our Boulder, CO office. Relocation assistance is not available. Only local candidates will be considered

WHAT YOU WILL BE DOING:

· Own and refine product positioning and differentiated messaging frameworks for assigned product lines.

· Develop compelling narratives that translate sophisticated storage solutions into clear business value for technical and executive audiences.

· Lead competitive positioning, including market analysis and content development.

· Conduct market research to stay ahead of industry trends, customer requirements, evolving technologies, and competitive movements.

· Drive the planning and execution of product launches, coordinating across product management, sales, digital marketing, and channel partners.

· Develop value-based selling tools, solution briefs, presentations, and sales enablement assets.

· Represent Spectra Logic in webinars, industry events, public speaking opportunities, video content, and partner engagements.

· Support analyst relations efforts, including briefings, inquiries, and maintaining relationships with relevant industry analysts.

· Serve as a senior marketing voice in cross-functional product and strategy discussions, bringing market, competitive, and customer insight to roadmap and portfolio decisions.

· Mentor and elevate the broader marketing team, contributing to a higher collective standard for messaging quality, market insight, and go-to-market execution.

· Lead partner enablement across strategic resellers, VARs, and ISV partners, developing the messaging, tools, and co-marketing programs that drive partner-led pipeline and mutual revenue growth.

· Partner with sales leadership to align go-to-market execution, support field enablement, and ensure messaging and tools translate effectively into pipeline and revenue.

· Collaborate with executive leadership on strategic initiatives, core positioning, and portfolio strategy.

· Ensure alignment between field feedback, customer needs, and messaging strategy.

WHAT SUCCESS LOOKS LIKE:

· Clear, succinct, and differentiated positioning adopted across sales and partner channels.

· Comprehensive product launches that drive measurable pipeline creation.

· Competitive strategy that strengthens win rates in key markets.

· Sales teams actively using enablement tools to accelerate opportunities.

· Strong alignment between product strategy, messaging, and market demand.

WHAT YOU NEED TO BRING TO THE TABLE:

· 12+ years of experience in B2B technology marketing, including product marketing.

· Proven experience marketing complex IT infrastructure or enterprise storage solutions (data storage, cloud, data center, or data management preferred).

· Demonstrated ownership of product positioning and go-to-market strategy for a successful product portfolio.

· Strong technical fluency with storage and/or data center architectures and the ability to engage credibly with storage architects, IT executives, and technical buyers.

· Track record of successfully launching and driving adoption of complex technology products.

· Experience developing competitive strategy and value-based selling frameworks.

· Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly, succinctly, and persuasively.

· Experience supporting or enabling channel partners, resellers, or OEM relationships.

· Demonstrated ability to influence product strategy and roadmap priorities through market and competitive intelligence.

· Experience with analyst relations, customer advisory engagement, or other senior external-facing functions.

· Self-directed, proactive operator with high standards for clarity, accountability, and execution.

Compensation –  $150 - 170K/ year. This position is bonus eligible.

While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, and experience within the posted range.  

WHY SPECTRA?

Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting and defending the world’s data. Spectra offers a challenging, flexible and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. We offer a casual, hybrid work environment with ample opportunity to learn and grow within the company. Work out on your own or with our trainer at one of the on-campus gyms; grab lunch or snacks onsite or challenge the CEO to a game of pinball; and grow your career with peers who are second to none. 

SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYER 

Spectra is committed to recruiting and retaining a diverse and inclusive workforce. We are proud to be an Equal Opportunity Employer, and we never discriminate against applicants or employees on the basis of age, color, disability, gender, gender identity, gender expression, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other characteristics protected by applicable law

***Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.