VP, Relationship Manager - Ashley
$110k - $185kSynchrony
Role Summary/Purpose:
The VP, Relationship Manager for the Ashley Licensee Network will serve as a senior leader responsible for managing and expanding Synchrony’s partnership with Ashley’s independently owned retail licensees. This leader will drive growth strategies, optimize program performance, and deepen strategic engagement through portfolio oversight, client advocacy, and business development. The role requires strong relationship management experience, financial acumen, and comfort navigating a complex, decentralized retail ecosystem.
This individual will collaborate closely with Ashley corporate leadership, internal cross-functional teams (Client Services, Risk, Marketing, Product, and Legal), and independent licensee owners to drive strategic initiatives, solve partner challenges, and grow Synchrony’s footprint across underpenetrated markets. The ideal candidate is a commercially driven, data-oriented leader with a proactive and relationship-first mindset.
Essential Responsibilities:
- Lead strategic planning, engagement, and execution across the Ashley licensee portfolio, driving growth and profitability.
- Cultivate relationships with key licensee partners and Ashley corporate leaders to align on business priorities and performance goals.
- Serve as a trusted advisor, facilitating quarterly business reviews and communicating program performance insights and opportunities.
- Develop and execute business development strategies to support fragmented market growth and expand Synchrony’s presence across new dealers.
- Collaborate with internal teams to resolve issues, ensure operational excellence, and deliver on partner expectations.
- Leverage data and analytics to guide decision-making and uncover portfolio trends and risks.
- Support partner onboarding, marketing integrations, and credit program adoption to drive penetration and volume growth.
- Represent Synchrony’s value proposition through consultative discussions, performance storytelling, and insight-driven recommendations.
- Maintain adherence to internal program methodology and documentation standards.
- Responsible for end-to-end ownership of assigned initiatives, including planning, budgeting, reporting, and execution.
- Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
- Bachelor’s degree with a minimum of 8+ years of experience in client relationship management, account leadership, or business development, ideally in financial services, OR in lieu of a bachelor's degree, 12+ years of experience in Financial Services.
- Minimum 5 years of experience managing complex programs or client portfolios with cross-functional dependencies.
- Demonstrated success building strategic relationships and delivering measurable outcomes in a fragmented or decentralized partner environment.
- Strong understanding of retail credit, merchant economics, and consumer financing.
- Ability to analyze business performance metrics, identify trends, and translate insights into actionable strategies.
- Strong presentation, storytelling, and executive communication skills.
- Ability and flexibility to travel for business as required
Desired Characteristics:
- Experience with financial planning, process governance, and change management is a plus.
- Strategic thinker with a bias toward action and a “get-it-done” mindset.
- Results-driven, collaborative, and comfortable operating in ambiguity.
- Strong operational acumen with a proactive, problem-solving approach.
- Exceptional influencing and negotiation skills across internal and external stakeholders.
- Highly analytical with sound judgment and an ability to simplify complex issues.
- Familiarity with tools such as Salesforce, Power BI, and MS Office Suite
- Ability to manage multiple priorities, adapt to shifting needs, and work independently with minimal direction.
- Superior written and verbal communication skills with a focus on managing partner expectations and delivering high-value engagements.
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at View phone number on aiapply.co. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
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