Manager, Salesforce Marketing Cloud Team Lead

Job Title Manager, Salesforce Marketing Cloud Team LeadDivision: Corp ITLocation: New York, NYReports to: Head of Marketing TechnologyWho We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.At L'Oréal, our IT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oréal IT because things change at the speed of light! Come join our dynamic team!What You Will Learn:We are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers — including a dedicated Interaction Studio specialist.A core dimension of this role is the coordination with business stakeholders across country and zone teams — gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team.Key Responsibilites: SFMC Platform & Technical OwnershipOwn and evolve the end-to-end SFMC platform — Business Unit structure, data model, contact strategy, and security frameworkDefine and enforce platform design principles, coding standards, and technical governance across all SFMC modulesConduct technical reviews for all major initiatives before development beginsAnticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmapLead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration)Team Leadership & Developer EnablementDirectly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery qualityManage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platformEstablish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patternsRun code reviews, technical walkthroughs, and retrospectives to continuously raise the team's technical barFoster a collaborative, psychologically safe team culture where experimentation and learning are encouragedCross-Functional & Stakeholder LeadershipAct as the primary technical escalation point for SFMC across business, data, and IT teamsCollaborate with marketing leaders to translate business strategy into platform decisionsContribute to RFP processes, vendor evaluations, and license optimization discussionsRepresent the MarTech team in enterprise technology forums and IT governance meetingsProduce and maintain technical decision records and platform documentationTechnical Skills — Deep DiveSFMC Platform — Team Lead-Level MasteryEmail Studio — Advanced dynamic content strategy, deliverability, sender authenticationJourney Builder — Complex multi-channel journey design, API-triggered journeys, transactional flowsAutomation Studio — Advanced SQL orchestration, scheduled and triggered automation designMobile Studio — SMS, Push, LINE, WhatsApp — architecture and opt-in managementContent Builder — Content governance, reusable block strategy, template designAnalytics Builder — Custom reporting, Einstein Analytics, data visualization strategyContact Builder — Advanced data model design, population hierarchy, attribute group strategyCloud Pages — Microsite design, preference centers, progressive profilingDevelopment & ScriptingAMPscript — Expert level: complex lookups, nested logic, dynamic content at scaleSQL — Advanced: multi-join queries, window functions, deduplication patterns in Automation StudioSSJS — Server-Side JavaScript for complex scripting, API calls within SFMCHTML/CSS — Responsive email design, cross-client rendering strategyJavaScript — Interaction Studio beacon implementation, Web Collect SDKREST & SOAP APIs — Deep SFMC API expertise: Triggered Sends, Data Extension CRUD, Journey APIPython / Node.js (desirable) — Scripting for integration tooling and ETL automationJSON / XML — API payload design, data transformation patternsCompliance & DeliverabilityEmail authentication: SPF, DKIM, DMARC, IP warming strategySuppression and opt-out management at scale across Business UnitsRegulatory expertise: GDPR, CCPA, CAN-SPAM, CASLConsent management framework design and preference center architectureDevOps, Platform Engineering, Compliance & Emerging Capabilities (Optional)DevOps & Platform Engineering — High-level awareness of CI/CD pipelines, version control, and monitoring to drive platform efficiencyCompliance & Deliverability — Strong understanding of email deliverability best practices and key regulatory frameworks (GDPR, CCPA, CAN-SPAM)AI & Emerging Capabilities — Familiarity with Salesforce's AI ecosystem, including Einstein features, Data Cloud activation, and Agentforce for Marketing (advantageous but not mandatory)What We Are Looking For:Required Qualifications:5-8 years of hands-on SFMC experience, including 2+ years in a team lead roleProven experience leading a team of SFMC developersDeep expertise in SFMC data model design and API integrationSalesforce Marketing Cloud certifications — minimum 2 of the following:Marketing Cloud Email SpecialistMarketing Cloud DeveloperMarketing Cloud ConsultantMarketing Cloud AdministratorStrong stakeholder management skillsExcellent written and verbal communication skillsAuthorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.Nice-to-HaveSalesforce Certified Data Cloud ConsultantExperience with Hightouch specifically (reverse ETL, audience syncs, Hightouch Events)Knowledge of Salesforce CRM (Sales/Service Cloud) integration patternsExposure to Agentforce / Einstein Copilot for marketing use casesExperience in a global, multi-BU enterprise SFMC deploymentFamiliarity with dbt (data build tool) as used by data engineering teams upstream of HightouchAs an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.Additional Benefits Information As Follows:Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home); Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.