Associate Product Manager

Associate Product Manager

The Associate Product Manager at Exeltis aids in the development and execution of health care professional and patient/consumer marketing tactical plans in line with individual brand strategies and objectives. This role requires cross-functional collaboration and communication with internal teams (i.e. Sales Team, Sales Operations, Regulatory, Medical, and Legal), as well as external partners/agencies, in order to successfully achieve product-specific marketing objectives. Reports to the Senior Product Manager.

Primary Duties & Responsibilities:

• Assists in the innovation, execution, and oversight of new marketing tools and strategies in order to help the company achieve organizational goals.
• Supports the Market research process to develop HCP/patient/consumer insights, including translating findings into brand strategy and annual marketing plans.
• Monitors promotional material development with creative agencies, review with the promotional review committee, and distribution to the sales force.
• Supports the process for reviewing promotional materials with the promotional review committee consisting of Legal, Medical, and Regulatory partners.
• Marketing budget ownership, including forecasting, approvals, spend prioritization, variance management, and reallocations along with tracking of POs, invoices, and actuals.
• Collaborates with digital marketing agencies and third-party consultants to increase brand awareness across digital platforms (social media, Google), gather influencers to advocate for the brand, and support implementation of consumer-facing telemedicine services.
• Serves as liaison for communications with the sales team regarding marketing-related inquiries, including gathering competitive intelligence.
• Helps plan meetings and tradeshows by identifying, assembling, and coordinating requirements; establishing contacts; and developing schedules and assignments.
• Liaises with the sales team on marketing material dissemination and supports speaker program/tradeshow coordination.

Additional Duties & Responsibilities:

• Assists with marketing training for new hires and during new product launches.
• Assists with inter-department project management and organization leading up to important company meetings/events (i.e. National Sales Meeting/Product Launch meetings).

Competencies/Career level: Innovation, entrepreneurial attitude, customer orientation, team leadership, adaptability/flexibility, results-oriented, control of budgets/costs, self-development.

Requirements and personal skills:

• Education: Bachelor's Degree or higher in marketing or a relevant field.
• Languages: Ability to read and interpret comprehensive and intricate research documents. Ability to work with executives and communicate appropriate processes, roles, and responsibilities.
• Experience (years/area): 2+ years in pharmaceutical healthcare marketing or a related industry. Women's Health experience is a plus but not required.
• Specific Knowledge: Excellence in analytic skills (qualitative and quantitative), strategic thinking, and problem-solving. Working understanding of regulatory processes.
• Travel: 10–20% of total time.
• Personal Skills: General management skills, strong interpersonal and people development skills, strong results-orientation, developing leadership skills, ability to anticipate problems and solve them successfully.

Physical Demands:

This job operates in a professional environment. This role routinely uses standard office equipment such as computers, phones, printers, etc. Travel: Yes Position Type and Expected Hours of Work: This is a full-time position. Days and hours of work are Monday through Friday, 9:00 a.m. to 5 p.m. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee:

• Is required to interact with internal and external contacts independently
• Is regularly required to talk or hear over a mobile phone and internet platform (ie, Teams, Zoom).
• Is sometimes required to stand, walk, bend, or lift.
• Is required to occasionally lift office products and supplies, up to 40 lbs.
• Is desk-based and may be sitting for long periods of time.
• Must regularly use fingers and hands for fine manipulation: typing, writing, using hand-held device (iPad, laptop, cell phone, keyboard, printer)
• Must communicate clearly: phone calls, emails, in-person conversations
• Must possess ability to make sound decisions, process complex information, manage multiple tasks simultaneously, model behavior for other employees, and other cognitive functions.