Marketing and Events Coordinator

Marketing And Events CoordinatorThe Marketing and Events Coordinator is responsible for driving local brand awareness, building community partnerships, managing social media content, and coordinating in-studio or pop-up wellness events to convert prospective clients into loyal members. This position is a part-time position requiring occasional weekend, early morning, and/or evening work and reports to the Studio Manager or Owner.Responsibilities include:Social Media Management: Plan and manage content calendars for Instagram, TikTok, and Facebook, including creating Reels, Stories, and instructor spotlights.Copywriting and Design: Write engaging class/event descriptions, email newsletters, SMS campaigns, and design simple graphics using tools like Canva.Local SEO & Reputation: Maintain accurate information on Google Business Profiles and local listings to boost search visibility.Promotional Collateral: Help design, print, and distribute in-studio signage, flyers, and retail promotional materials.Event Planning & Execution: Plan, promote, and execute studio workshops, themed classes, brand-building pop-ups, and community tabling events.Partnerships & Networking: Build relationships with local businesses (e.g., cafes, athleisure boutiques, spas) for cross-promotions, influencer gifting, and community wellness events.On-Site Management: Oversee event setups, manage guest check-ins, coordinate vendor or speaker logistics, and troubleshoot live events.Lead Capturing: Engage attendees at community events to collect lead info and guide them toward intro-class bookings and founding memberships.Follow-Ups: Partner with the front desk/sales team to track event attendees and follow up with trial clients to convert them into package or membership buyers.Metrics & Reporting: Track event attendance, social media engagement rates, and lead-to-member conversion tracking spreadsheets or CRM tools.Qualifications include:Education: Bachelor's degree in Marketing, Communications, Event Management, or a related field (or equivalent hands-on experience)Experience: 1+ years of experience in marketing, social media content creation, event coordination, or boutique fitness/hospitality operationsTechnical Skills: Proficiency in social media platforms and scheduling tools, design skills using Canva or Adobe Suite, familiarity with studio management software (e.g., Mariana Tek) is a strong plusSoft Skills: High energy, warm interpersonal communication, strong organization, and a genuine passion for Pilates and wellness.Availability: Willingness to work occasional early mornings, evenings, or weekends to support live studio events and classes (15-25 hours per week)Fluent in English with excellent communication skills in-person, via phone, and emailProfessional, trustworthy, and punctualCompensation: $18.00 - $20.00 per hour