Vertical Digital Marketing Specialist (B2B)

Vertical Digital Marketing Specialist – Logitech for Business (L4B) Logitech is seeking a motivated Vertical Digital Marketing Specialist to join our Digital Marketing team. This role focuses on digital programs for our priority vertical markets: Education, Government, and Healthcare. Reporting to the Head of Digital Marketing, you will serve as the primary engine for vertical execution, combining high‑volume program management (80%) with tactical campaign support (20%) to drive lead generation and pipeline growth. Responsibilities Vertical Digital Program Management & Execution (80%) Execute digital marketing programs for Education, Government, and Healthcare verticals, supporting business objectives and market opportunities. Lead the technical setup, trafficking, and launch coordination for all vertical‑specific digital programs. Implement and manage digital campaigns across paid media, email marketing, and content syndication for each vertical audience. Collaborate with content teams to implement Answer Engine Optimization and SEO tactics to ensure high visibility for vertical keywords. Work with the Verticals team and external agency to manage the Logitech Share of Search as it relates to verticals. Monitor vertical‑specific digital marketing spend across all channels and campaigns to ensure accurate allocation and financial reporting. Manage day‑to‑day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule. Track and optimize vertical program performance, implementing improvements to maximize lead generation and conversion rates. Work with the Marketing Operations team to ensure all tracking pixels, UTMs, and lead‑capture integrations function correctly before and after launch. Campaign Execution Support (20%) Partner with the Vertical Campaign Manager to ensure digital tactics align with broader integrated marketing strategies. Execute and optimize retargeting and email campaigns to re‑engage prospects and customers across vertical segments. Support tactical execution of digital campaigns, ensuring proper setup, tracking, and optimization across all touchpoints. Brief and refine messaging with internal creative teams to resonate with Education, Healthcare, and Government target audiences. Assist in presenting performance findings and optimization opportunities to verticals and marketing leadership teams through clear, data‑driven reporting. Experience & Education Bachelor’s degree in Marketing, Business, Communications, related field or equivalent industry experience. Strong digital marketing experience, preferably in B2B technology or related industry. Proven history of managing paid search, social, and display campaigns. Strong AI proficiency is required. Experience in marketing to vertical industries (Education, Government, Healthcare) is a major plus. Experience with budget management and vendor/agency relationships preferred. Skills Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRMs (e.g., Salesforce). Familiarity with Google Ads, LinkedIn Campaign Manager, and other B2B advertising platforms. Excellent communication and presentation skills. Location & Compensation For this full‑time remote role, Logitech promotes a hybrid model. Preferred candidates are located in metro areas of San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Toronto, Canada. Salary range: $68,000 – $135,000, depending on location and experience. Logitech offers a comprehensive benefits package including medical, dental, vision, 401(k), employee share purchase plan, life insurance, disability, tuition reimbursement, commuter benefits, paid time off, parental leave, wellness programs, and more. Equal Employment Opportunity All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, please contact our accessibility team. #J-18808-Ljbffr Logitech